From the monthly archives:

June 2008

Cappy Popp speaks at Social Media Business School

by Thought Labs on June 29, 2008

in Facebook, Marketing, News

Post image for Cappy Popp speaks at Social Media Business School

On June 28, 2008 Cappy Popp spoke at the Social Media Business School event in New York City hosted by socialmedia.com. He discussed marketing Facebook applications effectively and gave insights into the complex and ever-changing ecosystem of Facebook. Eddie Smith, VP of Marketing and Business Development for socialmedia.com, had this to say:

“Cappy did a fantastic [...]

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Facebook Pages: Free as in Beer?

by Cappy Popp on June 10, 2008

in Advertising, Facebook, Marketing, ROI, Social Media, Social Networking, Strategy

Marketing Sherpa had an interesting post recently on Facebook Pages. I wanted to comment on it since I think though relevant and timely it missed some really relevant points that our clients face as soon as they decide to get a Facebook presence. One specifically: that they are ‘free’. Here’s the post: http://www.marketingsherpa.com/article.html?id=30590.
As a social [...]

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The Changing Meaning of ROI: Proving the Value of Social Media

by Cappy Popp on June 10, 2008

in Advertising, Marketing, ROI, Social Media, Social Networking, Strategy

One of the first questions we usually are asked by potential clients of Thought Labs involves ROI (return on investment.) It is a valid and critical question, no matter the size of the company or its marketing budget. It’s the yardstick used when evaluating the success of a traditional media or marketing campaign, [...]

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Cappy Popp’s Slides from GSP East: ‘Migrating from Facebook to Bebo’

by Cappy Popp on June 9, 2008

in Bebo, Facebook, Programming, Strategy

Here are my slides from my presentation this morning at GSP East. Please let me know if you have any questions.
You can also get them on slideshare here.

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John Maver’s slides from GSP East – Introduction to Bebo Development Workshop

by John Maver on June 9, 2008

in Bebo, Programming

Here is my slide deck from GSP East workshop on creating a Bebo Application.
Link to Slideshare.com. The notes for each slide contain additional information useful in building your first application.
Post any questions below or on the Bebo Forums.

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John Maver and Cappy Popp presenting at GSP East

by Thought Labs on June 8, 2008

in Bebo, Facebook, News

John Maver and Cappy Popp will be presenting at the GSP East Intro To Facebook and Bebo Applications workshop at 9:00 on Monday, June 9th in Washington, DC. Stop by and say hi, if you are there.
http://en.oreilly.com/gspeast2008/public/schedule/detail/3272

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