From the monthly archives:

October 2008

Social Media is a commitment, not a campaign

by John Maver on October 15, 2008

in Social Media, Strategy

At the New Marketing Summit yesterday, someone said “Social Media is a commitment, not a campaign”. This has been said over and over again in books like Groundswell, at conferences, and in countless blog posts. But the majority of businesses still act as if they can dip their toe in the water and then leave [...]

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Don’t wait for the Tipping Point. Get Ready Now!

by John Maver on October 10, 2008

in Marketing, Social Media, Strategy

Gary Vaynerchuck just did a quick ustream talk in response to a comment he received via Twitter. The comment by @CreativeEmbassy said that companies are waiting for the tipping point before moving into Social Media. Gary’s response was that it will be too late then. The time to get in is now, so that you [...]

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Social Media brings ROI in the current environment

by John Maver on October 10, 2008

in ROI, Social Media, Twitter

Gary Vaynerchuck’s post – You Down With ROI?…Yeah You Know Me – says that it isn’t the social media companies that will be affected by the current financial environment, it is the traditional media companies like radio, newspapers and magazines. Spending large amounts on print ads or radio ads will not produce the ROI it [...]

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Thought Labs creates Facebook Page for Winter, Wyman

by Thought Labs on October 7, 2008

in Facebook, News

Thought Labs has finished creating a a branded Facebook Page for Winter, Wyman, one of the largest staffing companies in the Northeast. The Page offers visitors news of upcoming events, links to job offerings, and an interactive application called Ask a Career Expert that answers a user-submitted question each week.

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Getting the First Round of Funding: the Venture Capital Process

by Cappy Popp on October 6, 2008

in Business, Social Media, Social Networking, Strategy

Getting your startup its first round of investment is a complex process. This post clarifies the funding process using real input from actual VC and Angel investors. Discover the critical ‘qualifying questions,’ how to find the right investor, and how to create an effective pitch.

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Summary of MassTLC unConference – part 1

by John Maver on October 3, 2008

in Marketing, Social Media

Yesterday, I attended a conference put on by MassTLC called the Innovation unConference. It was probably the most interesting conference I have ever attended for a few reasons. First, the unConference format was very interesting. The day started with a brief overview of how the conference would work and then 5 mins of full attendee [...]

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