Comments on: Social Media is a commitment, not a campaign http://www.thoughtlabs.com/2008/10/15/social-media-is-a-commitment-not-a-campaign/ A blog about Social Media by John Maver and Cappy Popp Mon, 26 Jul 2010 08:00:28 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Iman http://www.thoughtlabs.com/2008/10/15/social-media-is-a-commitment-not-a-campaign/comment-page-1/#comment-261 Iman Thu, 16 Oct 2008 06:50:38 +0000 http://www.thoughtlabs.com/blogs/?p=102#comment-261 I definitely agree with you, good post :) I just posted a comment on the Start Up blog post about us... I'll repost it here too.... Social networks shouldn't be approached as a tool with measurable results and for tracakable opportunities. It is one element of change/evolution in business culture that is needed similar to Scott's comment about "transparency". The difference between successful businesses and the not so fortunate ones will be the ones who truly grasp not only the advantages of social networking/media, but the ones who truly understand it and change the way they think and conduct business. Businesses need communities, online and offline, to be the voice of their companies. The way we build these communities is to embrace them and "welcome" them into our companies. If you're trying to decide on future product releases, have your customers help you decide. If you're trying to market a new product, have the customer help spread the word. Welcome people into your companies, because they're the ones who'll make you or break you. I definitely agree with you, good post :)

I just posted a comment on the Start Up blog post about us… I’ll repost it here too….

Social networks shouldn’t be approached as a tool with measurable results and for tracakable opportunities. It is one element of change/evolution in business culture that is needed similar to Scott’s comment about “transparency”.

The difference between successful businesses and the not so fortunate ones will be the ones who truly grasp not only the advantages of social networking/media, but the ones who truly understand it and change the way they think and conduct business.

Businesses need communities, online and offline, to be the voice of their companies. The way we build these communities is to embrace them and “welcome” them into our companies. If you’re trying to decide on future product releases, have your customers help you decide. If you’re trying to market a new product, have the customer help spread the word.

Welcome people into your companies, because they’re the ones who’ll make you or break you.

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