Comments on: Most Top Retailers have branded Facebook Pages, do you?

By: staffing225

staffing225 — Thu, 10 Dec 2009 23:08:06 +0000

Well Thinking. Great work done.
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By: staffing225

staffing225 — Thu, 10 Dec 2009 18:08:06 +0000

Well Thinking. Great work done.
For more jobs visit http://www.staffingpower.com

By: John Maver

John Maver — Wed, 24 Dec 2008 01:51:56 +0000

Adam,
I totally agree – companies should definitely look at whether a Facebook presence fits with both their customer base and their overall marketing strategy. I also thing that companies that do choose to create a page, need to do so with clear objectives in mind and need to allocate the resources to meet them. The templated Facebok Pages with corporate logos will not help those companies any more than a Twitter account with no tweets or a blog with no posts.

By: Adam Cohen

Adam Cohen — Wed, 24 Dec 2008 01:37:29 +0000

Thanks very much for linking to my posts about the Rosetta Facebook page study. While I do agree that companies may find it compelling to engage customers on Facebook due to the sheer growth of the platform, I’d caution them that people are there to connect with friends and express themselves – not to shop. There can be benefits of providing a way for customers to connect with brands on Facebook but it’s not for every company. Not to mention – Facebook is just a small slice of the social media pie…there may be more effective ways out there to connect with customers. Thanks again!