This morning on the Today Show Facebook publicly launched the new Timeline view for brand Pages. It’s a major departure from the existing look, feel, management, and operation of Pages today. There will undoubtedly be more information released throughout the day (after which I’ll update this post) at the fMC in New York this afternoon. [...]
February 2012
For many brands that blog, content is a fairly straightforward decision. Many conversations regarding blog content focus on quantity. How often are you posting? How many of your employees are blogging? While quantity is important, quality is essential. Without quality, you can post all day, but there’s no guarantee that anyone will read your content, [...]
It’s almost certain that at some point, you’ve been told that your brand needs an advocacy program. You’re not quite certain what the benefits are, what costs are involved, or how you should approach it, but you know that you need an advocacy program. While the costs can vary widely depending on your organization and [...]
