February 2012

This morning on the Today Show Facebook publicly launched the new Timeline view for brand Pages. It’s a major departure from the existing look, feel, management, and operation of Pages today. There will undoubtedly be more information released throughout the day (after which I’ll update this post) at the fMC in New York this afternoon. […]

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Post image for 5 Steps for Bolstering Your Brand’s Blog Content

For many brands that blog, content is a fairly straightforward decision. Many conversations regarding blog content focus on quantity. How often are you posting? How many of your employees are blogging? While quantity is important, quality is essential. Without quality, you can post all day, but there’s no guarantee that anyone will read your content, […]

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Post image for 4 Steps for Supercharging Your Superfans

It’s almost certain that at some point, you’ve been told that your brand needs an advocacy program. You’re not quite certain what the benefits are, what costs are involved, or how you should approach it, but you know that you need an advocacy program. While the costs can vary widely depending on your organization and […]

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Have you recently found yourself asking “What is all this buzz about Pinterest?” We’ve been pondering over that very question here at Thought Labs! After some hefty research and critical thinking, we have a few thoughts of our own concerning just what Pinterest is, who’s making use of it, what they’re doing with it, and most importantly: how your brand can be successful with the Pinterest platform!

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