A blog about Social Media by John Maver and Cappy Popp
We see fans on TV all the time. Turn the channel to a football game and the camera will soon cut to screaming people with painted faces, big foam hands and jerseys with team logos. There are fans in the workplace as well, talking about the last game or comparing stats of key players. Both [...]
Today we have the second installment in our Brand Focus series of blog posts. We will be examining the AT&T Facebook page to identify their strengths and weaknesses across four categories including Branding, Content, Engagement, and Advocacy. I will also be making suggestions as to how AT&T could improve upon their current approach to managing [...]
Congratulation to our client AVG Technologies for winning Most Social Business in the Useful Social Media Awards 2012! With over 200 social media practitioners in attendance, 7 of the most experienced and well-respected names in social media and marketing judged more than 100 large brands in 4 categories, including Most Social Business, Delivering Customer Satisfaction Through [...]
Congratulations are in order for our client, Kelly Services! They have recently received an award for Best Use of Facebook in the staffing industry! To celebrate this amazing accomplishment with the Kelly team, we caught up with Lorrie Sole, Kelly’s Global Interactive Marketing Manager, to learn more about Kelly Services’ social strategy for success, [...]
