Cappy Popp

Setting up Flash CS4 to log trace messages to a file

by Cappy Popp on December 9, 2008

in Flash, Programming

This is a very handy feature, especially if you have to write your code in Actionscript 2 for which the Flash CS4 debugger is terrible, terrible, terrible. Trace messages are great but when your Flash .swf is running in a browser, and needs to (for instance if it is running on a Facebook application and [...]

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Facebook Updating the Developer App

by Cappy Popp on December 1, 2008

in Facebook, Social Networking

Facebook says they will soon be updating the developer application that allows you to manage your applications. It’s about time. It’s a mess at the moment. As long as they don’t break the application setup APIs this will be great. Check it out for yourself here.

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Getting the First Round of Funding: the Venture Capital Process

by Cappy Popp on October 6, 2008

in Business, Social Media, Social Networking, Strategy

Getting your startup its first round of investment is a complex process. This post clarifies the funding process using real input from actual VC and Angel investors. Discover the critical ‘qualifying questions,’ how to find the right investor, and how to create an effective pitch.

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Facebook Expands the Events API

by Cappy Popp on August 13, 2008

in Facebook

Facebook reported yesterday that they are new Events API calls that will “…allow applications to create, modify, and cancel events, as well as submit a user’s RSVP to any event that the application created. With an active session and the appropriate extended permissions, your application can manage your users’ schedules for any events created through [...]

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Facebook: Adding more Filters to News Feed

by Cappy Popp on August 13, 2008

in Facebook

Techcrunch is reporting that sometime tonight Facebook will be offering users more filters for their newsfeed. It remains to be seen how this will affect viral channels. Currently there are only a few filters available so this will open it up some. It may also make it more difficult for applications.

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Facebook Pages: Free as in Beer?

by Cappy Popp on June 10, 2008

in Advertising, Facebook, Marketing, ROI, Social Media, Social Networking, Strategy

Marketing Sherpa had an interesting post recently on Facebook Pages. I wanted to comment on it since I think though relevant and timely it missed some really relevant points that our clients face as soon as they decide to get a Facebook presence. One specifically: that they are ‘free’. Here’s the post: http://www.marketingsherpa.com/article.html?id=30590. As a [...]

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The Changing Meaning of ROI: Proving the Value of Social Media

by Cappy Popp on June 10, 2008

in Advertising, Marketing, ROI, Social Media, Social Networking, Strategy

One of the first questions we usually are asked by potential clients of Thought Labs involves ROI (return on investment.) It is a valid and critical question, no matter the size of the company or its marketing budget. It’s the yardstick used when evaluating the success of a traditional media or marketing campaign, so why [...]

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Cappy Popp’s Slides from GSP East: ‘Migrating from Facebook to Bebo’

by Cappy Popp on June 9, 2008

in Bebo, Facebook, Programming, Strategy

Here are my slides from my presentation this morning at GSP East. Please let me know if you have any questions. You can also get them on slideshare here.

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The Changing Meaning of ROI: Proving the Value of Social Media

by Cappy Popp on May 1, 2008

in Bebo, Facebook, OpenSocial

One of the first questions we usually are asked by potential clients of Thought Labs involves ROI (return on investment.) It is a valid  and critical question, no matter the size of  the company or its marketing budget. It’s the yardstick used when evaluating the success of a traditional media campaign, so why not expect [...]

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Facebook: <Fb:page-admin-edit-header/> and canvas page POSTing

by Cappy Popp on February 22, 2008

in Facebook, Programming

I came across this issue today where I was getting an error when trying to add the <Fb:page-admin-edit-header/> to a canvas page of a page-only app. The app was installed on a Facebook Page of which I was an admin. Basically I had the following situation: [0] canvas page that had <Fb:page-admin-edit-header/> rendered correctly at [...]

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