A blog about Social Media by John Maver and Cappy Popp
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Today, I was part of a panel discussion on Facebook Connect . Here is a quick summary and key points:
Panelists
1. (Moderator) John J. Maver, Jr. – Co-Founder and Principal at Thought Labs
2. Dan Abdinoor – Developer, Hubspot;
3. Leah Busque – Founder, RunMyErrand Inc;
4. Meagan Ellis – PR Account Manger, Kel & Partners;
5. Justin Levy – [...]
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Our book, Essential Facebook Development, is now available.
The synopsis:
With more than 300 million active users, Facebook is the world’s #1 social networking platform. But developing successful Facebook applications presents unique challenges, both technical and nontechnical. Now, two of the world’s most experienced Facebook developers show you exactly how to meet those challenges. Essential Facebook Development [...]
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Twitter is very popular now – getting mentions on daytime talk shows, spurring celebrity competitions, and even receiving governmental uptime requests. People and companies are jumping on to the service because everyone else is. But should they be?
The answer for most companies is probably no.
Using social media isn’t about checking a box or matching [...]
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The Other Side Group recently wrote a blog post about Keeping Social Media Social. She said that people can get to a state with social media where they subscribe to a large number of people, but filter out everyone but a select few to compensate for the information overload. Participation with the masses goes down, [...]
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Facebook is constantly tweaking their layout and feature set, with the increasing the sharing of relevant information among friends. Recently, Facebook changed a few things about Facebook Pages for brands to make them more viral and more authentic.
First, Facebook has started adding popular Pages to the Suggestions for People You May Know. This is great [...]
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The chance of coming down with a virus depends on a number of things
how many people are exposing you to it
whether you have seen it before
how much energy is put into fighting it
Social media infects companies in the same way. If many of the company’s employees and decision makers have used Facebook, Twitter, a blog [...]
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Late last year, Twitter was abuzz with people talking about The Twitter Secret. Only some knew it, and they weren’t telling unless you followed them, paid them, etc. It turned out to be nothing more than a bug at twitter.com that allowed sending Direct Messages longer than 140 characters. The hype was way better than [...]
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Inside Facebook has the details about an upcoming update to Facebook’s Pages feature. This is great news for businesses, as the changes will put Pages on par with the recent user Profile changes. Most notably:
Pages will now have the familiar Wall, Info, and Boxes tabs. This will help visitors quickly find the information they need.
Applications [...]
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In a May 2008 study and October 2008 follow up, Rosetta found that 59% of the top 100 retailers have created branded Facebook Pages. This number is up from 30% in the May study.
Companies are moving to Facebook because that is where their customers are. Facebook continues to grow extremely rapidly, with most of the [...]
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Jerimiah Owyang posted a new article on Personal Brands. In it, he talks about how some companies fear personal brands because the people might get recruited once they develop themselves. Jeremiah details how companies respond to this risk – by either rejecting it outright or by embracing it. My guess is that the companies that [...]
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