In a May 2008 study and October 2008 follow up, Rosetta found that 59% of the top 100 retailers have created branded Facebook Pages. This number is up from 30% in the May study. Companies are moving to Facebook because that is where their customers are. Facebook continues to grow extremely rapidly, with most of [...]
Jerimiah Owyang posted a new article on Personal Brands. In it, he talks about how some companies fear personal brands because the people might get recruited once they develop themselves. Jeremiah details how companies respond to this risk – by either rejecting it outright or by embracing it. My guess is that the companies that [...]
At the New Marketing Summit yesterday, someone said “Social Media is a commitment, not a campaign”. This has been said over and over again in books like Groundswell, at conferences, and in countless blog posts. But the majority of businesses still act as if they can dip their toe in the water and then leave [...]
Gary Vaynerchuck just did a quick ustream talk in response to a comment he received via Twitter. The comment by @CreativeEmbassy said that companies are waiting for the tipping point before moving into Social Media. Gary’s response was that it will be too late then. The time to get in is now, so that you [...]
Gary Vaynerchuck’s post – You Down With ROI?…Yeah You Know Me – says that it isn’t the social media companies that will be affected by the current financial environment, it is the traditional media companies like radio, newspapers and magazines. Spending large amounts on print ads or radio ads will not produce the ROI it [...]
Yesterday, I attended a conference put on by MassTLC called the Innovation unConference. It was probably the most interesting conference I have ever attended for a few reasons. First, the unConference format was very interesting. The day started with a brief overview of how the conference would work and then 5 mins of full attendee [...]
Yesterday, I attended a conference put on by both the Sales and Marketing and Social Media Clusters of MassTLC. The panelists were: Paul Gillin, Gillin Communications John McArthur, Walden Tech Partners Jeremy Selwyn, Taquitos.net David Vellante, Wikibon.org Each Panelist gave an overview of their business, and Paul Gillin then asked them a series of questions. [...]
Here is my slide deck from GSP East workshop on creating a Bebo Application. Link to Slideshare.com. The notes for each slide contain additional information useful in building your first application. Post any questions below or on the Bebo Forums.
A Case Study on building a Facebook page for Fitness Together Middleton.
Finding pages on Facebook has always been difficult – if you knew the exact term, you could find a business, but there was no listing anywhere. As of last night, Facebook published an alphabetical listing of pages at http://www.facebook.com/directory/pages/. We have made several Pages for clients, so I tried to look on up. I started [...]
