Thought Labs

Post image for HeyWire House Party at SXSW

One of our clients, MediaFriends, is hosting a party at SXSW on Saturday night, right across the street from the Mashable party. It should be a great way to start off the night! Here are the details: Go HeyWire @ The HeyWire House Party! >> FREE Party Featuring DJ DNS! – 3-Time DMC Champion of [...]

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Post image for AVG Technologies Partners With Zynga to Offer In-Game Purchase of PC TuneUp in FarmVille

One of our clients, AVG Technologies, has partnered with Zynga to offer FarmVille players an exclusive AVG Biplane with purchase of AVG PC TuneUp for 66% off. So far, AVG is one of very few companies to offer these sponsored in-game purchases. The campaign works by prompting FarmVille users when they load the game to [...]

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Post image for Cappy Popp to Present “Implementing and Managing your Facebook Strategy” at Online Marketing Summit 2011

Cappy Popp will be presenting “Implementing and Managing your Facebook Strategy” at Online Marketing Summit 2011 on February 7, 2011 as part of the Social Media Planning & Integration Workshop. Join Cappy to learn about how to create a successful Facebook strategy for your business, including creating effective Facebook Pages driven by real metrics. Hear [...]

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Post image for Featured Article: Facebook Application Developers Face a Moving Target

As part of his article series for the Japanese magazine Web Site Expert, writer Bart Eisenberg interviewed John Maver and Cappy Popp about the state of Facebook application development and related technical books. Their book, Essential Facebook Development: Build Successful Applications for the Facebook Platform, covered how to create applications from end to end. Read [...]

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Post image for Cappy Popp to Present “How Enterprise Marketers are Keeping Up with Facebook” Webinar

Join Cappy Popp, Co-Founder of Thought Labs, as he  covers an overview of the platform (where we have been/where we are going), a detailed chat about the “Like” feature (and whether or not it has been successful), privacy changes, the long tail of Facebook and how social plugins impact you. The webinar begins at 2:00pm [...]

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Post image for What Is Your Facebook Data Worth?

Cappy Popp was recently quoted in an article in PC World titled “What Is Your Facebook Data Worth?” by Narasu Rebbapragada. Cappy talked about the massive amount of information that users willingly supply to Facebook in their profiles. The article goes on to talk about the newest privacy issues and hacks. You can read the [...]

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Post image for John Maver presenting on the Facebook Open Graph

John Maver will be presenting, along with Jaime Tedford of Brand Networks on the recent Facebook Open Graph announcement and how businesses can take advantage of it. The event will be held on June 10th at Northeastern University, starting at 8:30 am. Facebook has yet again changed the game with theannouncement of the next version of [...]

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Post image for Cappy Popp to speak on Social Media: Beyond the Basics for the Nashoba Valley Chamber of Commerce

Presented by the Nashoba Valley Chamber of Commerce’s Fidelity Bank Breakfast Series. Cappy Popp of Thought Labs talks about social media. Takes place from 7:30-9 a.m. at the Devens Common Center, 31 Andrews Parkway, Devens. Cost (includes breakfast): $20 for Chamber members, $30 for nonmembers. Information: 978-772-6976 or visit www.nvcoc.com Synopsis Are you dabbling in [...]

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Post image for Facebook Public Profile for West Point Parents is live

Thought Labs has published a new Facebook Public Profile for the West Point Directorate of Communications focusing on providing information to the hundreds of Parents Clubs around on the country and their members. The new Public Profile has several features designed to inform Fans and increase user engagement: Custom FBML Parents tab – This is [...]

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Post image for John Maver will be presenting at the Facebook 301 – Take your Facebook Public Profile to the Next Level Webinar

In a followup to the previous webinar on creating great Facebook Public Profiles, John Maver will be presenting 10 advanced tips to help brands maximize engagement and virality of their Facebook Public Profiles . These tips include: How to turn Visitors into Fans Using custom FBML Tabs as landing pages How to use a Profile’s [...]

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