Thought Labs

Yesterday, Cappy Popp spoke on a panel hosted by the panel hosted by the MetroWest Chamber of Commerce on “LinkedIn – How to Increase Sales.” The panel also included: Mike Langford, Jeff Cutler and Eric Guerin. The audience was already reasonably informed and engaged in some type of social media, having the most familiarity with [...]

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Our publisher,  Addison-Wesley Professional, has graciously published ‘Rough Cuts’ -  that means they still need final edits – of the first five chapters of our upcoming book, Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform, on InformIT’s Safari Books Online. Rough Cuts allow readers to get access to the book [...]

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Thought Labs’s Cappy Popp will be speaking on a panel titled, “Linked in – How to Increase Sales” on Thursday, June 18, 2009 from 11:45A – 1:30P at the Clark University Graduate Management Center in Framingham, MA. This should be an interesting event; it will undoubtedly be covering a much broader range of topics related to [...]

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As marketing is moving away from traditional one-way business to consumer methods, and taking on two-way interactive approaches, businesses need a measure for performance. Facebook is arguably the forerunner of the social media platforms, so it’s only natural for them to develop a sophisticated tool that will adapt to the increased usage of Facebook for [...]

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We’ve just received an update from the Hewlett Packard ProLiant team after two months with their new Facebook Public Profile and Twitter account.  Below is a summary of the process we went through in creating their strategy and implementation and how they’re doing so far: What HP Wanted The ProLiant team had previously created a [...]

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As part of the webinar on Taking Your Facebook Page to the Next Level, John Maver went through each change that Thought Labs made to the West Point Association of Graduates Facebook Public Profile to update it to use best practices. Look at the presentation on slideshare here.

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On May 6th, from 6:00PM to 9:00PM, Girls In Tech Boston is holding a panel discussion on best practices for social media in organizations. Cappy Popp will be focusing on how companies can take advantage of the great features of the new Facebook Public Profiles. Register for the event here.

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John Maver will be presenting a makeover of the West Point Association of Graduates’ Facebook Public Profile at the Take Your Facebook Page to the Next Level Webinar on 4/23 from 3:00PM – 4:00PM EST. John will be going over how Thought Labs used best practices to improve the effectiveness and engagement of the Public [...]

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The HP ProLiant team wanted to create a social media hub for their new G6 Product launch. Thought Labs developed a comprehensive social media strategy for them that included: A new Facebook Page that shows off their world-class servers An Application Tab for the Page that lets users watch the latest episodes of The Guy [...]

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Thought Labs is now writing a book called Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform. It is due out later this year and will be published by Addison-Wesley.

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