A blog about Social Media by John Maver and Cappy Popp
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Yesterday, Cappy Popp spoke on a panel hosted by the panel hosted by the MetroWest Chamber of Commerce on “LinkedIn – How to Increase Sales.” The panel also included: Mike Langford, Jeff Cutler and Eric Guerin.
The audience was already reasonably informed and engaged in some type of social media, having the most familiarity with Facebook [...]
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As marketing is moving away from traditional one-way business to consumer methods, and taking on two-way interactive approaches, businesses need a measure for performance. Facebook is arguably the forerunner of the social media platforms, so it’s only natural for them to develop a sophisticated tool that will adapt to the increased usage of Facebook for [...]
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