A blog about Social Media by John Maver and Cappy Popp
Posts by Others When responding to wall posts left by fans, removing offensive content, or otherwise moderating your page, you have two choices. The one I’ve seen used most often is going to the toolbar at the top of your Timeline, and choosing “Posts by Others.” This will populate your Timeline with only the wall [...]
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One of the most important benefits promised with the advent of Facebook Timeline is increased engagement for brand’s pages. As it turns out though, there have been some mixed results. According to an early study on the Impact of Facebook Timeline for Brands conducted by Simply Measured, average engagement increased in the pages studied by [...]
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Today we’re bringing you a continuation of our two-part series of excellent uses of Facebook Timeline for Brands! As promised, here’s 10 more brands that are not only early adopters of Facebook’s Timeline for Brands, but also making excellent use of the new changes to the Facebook page platform! If you missed the first part [...]
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Today we’d like to share a quick visual guide of how brands are already doing some pretty impressive things with the new Facebook Timeline for brands. This will be a two part series, with a follow up post coming later this week. Do you know of any brands that are making full use of Timeline, [...]
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Today we are introducing a new blog post segment, which rates Facebook brand pages in four areas: Branding, content, engagement, and advocacy. We will cover how the brand is doing in each of these topics, what the brand is doing correctly that is leading to their success, and what they could do to improve. The goal [...]
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For many brands that blog, content is a fairly straightforward decision. Many conversations regarding blog content focus on quantity. How often are you posting? How many of your employees are blogging? While quantity is important, quality is essential. Without quality, you can post all day, but there’s no guarantee that anyone will read your content, [...]
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It’s almost certain that at some point, you’ve been told that your brand needs an advocacy program. You’re not quite certain what the benefits are, what costs are involved, or how you should approach it, but you know that you need an advocacy program. While the costs can vary widely depending on your organization and [...]
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