First Chapters of Our Book ‘Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform’ Now Available!

by Thought Labs June 16, 2009
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Our publisher,  Addison-Wesley Professional, has graciously published ‘Rough Cuts’ -  that means they still need final edits – of the first five chapters of our upcoming book, Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform, on InformIT’s Safari Books Online. Rough Cuts allow readers to get access to the book [...]

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Video: Cappy Popp on Using Social Media in your Organization

by Cappy Popp June 16, 2009
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Mike Langford, fellow panelist and CEO of Tweetworks, has posted video of the panel discussion from the Girls in Tech Boston event held on May 6th, 2009 at Microsoft’s Cambridge Research Center.
You can view the video here.
Along with Mike, Cappy was joined by the following panelists:

Rachel Happe, Co-Founder, Community Roundtable
Karen Rubin, Product Owner, HubSpot and [...]

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Cappy Popp Speaks on LinkedIn: How to Increase Sales

by Thought Labs June 16, 2009
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Thought Labs’s Cappy Popp will be speaking on a panel titled, “Linked in – How to Increase Sales“ on Thursday, June 18, 2009 from 11:45A – 1:30P at the Clark University Graduate Management Center in Framingham, MA. This should be an interesting event; it will undoubtedly be covering a much broader range of topics related to [...]

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New Facebook Insights Tool

by Tyler Putterman June 10, 2009
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As marketing is moving away from traditional one-way business to consumer methods, and taking on two-way interactive approaches, businesses need a measure for performance. Facebook is arguably the forerunner of the social media platforms, so it’s only natural for them to develop a sophisticated tool that will adapt to the increased usage of Facebook for [...]

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HP ProLiant Social Media Snapshot at 2 Months

by Tyler Putterman June 1, 2009

We’ve just received an update from the Hewlett Packard ProLiant team after two months with their new Facebook Public Profile and Twitter account.  Below is a summary of the process we went through in creating their strategy and implementation and how they’re doing so far:
What HP Wanted
The ProLiant team had previously created a Facebook Group [...]

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Thought Labs does a makeover for the West Point Association of Graduates Facebook Public Profile

by Thought Labs April 23, 2009
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As part of the webinar on Taking Your Facebook Page to the Next Level, John Maver went through each change that Thought Labs made to the West Point Association of Graduates Facebook Public Profile to update it to use best practices. Look at the presentation on slideshare here.

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Cappy Popp to be on panel at GiT Boston Presents: Using Social Media in your Organization

by Thought Labs April 21, 2009
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On May 6th, from 6:00PM to 9:00PM, Girls In Tech Boston is holding a panel discussion on best practices for social media in organizations.
Cappy Popp will be focusing on how companies can take advantage of the great features of the new Facebook Public Profiles. Register for the event here.

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John Maver will be presenting at the Take Your Facebook Page to the Next Level Webinar

by Thought Labs April 20, 2009

John Maver will be presenting a makeover of the West Point Association of Graduates’ Facebook Public Profile at the Take Your Facebook Page to the Next Level Webinar on 4/23 from 3:00PM – 4:00PM EST. John will be going over how Thought Labs used best practices to improve the effectiveness and engagement of the Public [...]

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Facebook Enables Quick Transitions to Speed Application Load Times

by Cappy Popp April 15, 2009

Facebook today announced Quick Transitions, an Ajax-backed technology for enabling faster canvas page loads in Facebook Applications. Does it work? Not at the moment.

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Selling to CIOs: Best Practices

by Cappy Popp April 14, 2009

Selling to CIOs is a complex and daunting task. Make sure you do your homework and know what they are looking for. Know their industry, pain points, and competitors. Prepare and be ready for pointed questions about ROI of your solution.

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