Cappy Popp to speak on Social Media: Beyond the Basics for the Nashoba Valley Chamber of Commerce

by Thought Labs January 12, 2010
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Presented by the Nashoba Valley Chamber of Commerce’s Fidelity Bank Breakfast Series. Cappy Popp of Thought Labs talks about social media. Takes place from 7:30-9 a.m. at the Devens Common Center, 31 Andrews Parkway, Devens. Cost (includes breakfast): $20 for Chamber members, $30 for nonmembers. Information: 978-772-6976 or visit www.nvcoc.com Synopsis Are you dabbling in [...]

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MITX Panel Summary – Everything You Need to Know About Facebook Connect

by John Maver December 3, 2009

Today, I was part of a panel discussion on Facebook Connect . Here is a quick summary and key points: Panelists 1.    (Moderator) John J. Maver, Jr. – Co-Founder and Principal at Thought Labs 2.    Dan Abdinoor – Developer, Hubspot; 3.    Leah Busque – Founder, RunMyErrand Inc; 4.    Meagan Ellis – PR Account Manger, Kel [...]

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Our book, Essential Facebook Development, has been released

by John Maver November 20, 2009

Our book, Essential Facebook Development, is now available. The synopsis: With more than 300 million active users, Facebook is the world’s #1 social networking platform. But developing successful Facebook applications presents unique challenges, both technical and nontechnical. Now, two of the world’s most experienced Facebook developers show you exactly how to meet those challenges. Essential [...]

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Facebook’s Next Steps: Facebook’s Roadmap for 2009

by Cappy Popp October 28, 2009

Today Facebook presented a 6-month developer roadmap. Finally – it’s been frustrating as hell writing a book about Facebook and not knowing what was coming from them and when, not to mention staying abreast of all the changes for our clients. In their presentation Facebook said that there were not many or big changes being [...]

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Should Your Company be on Twitter?

by John Maver July 3, 2009
photo by http://www.flickr.com/photos/mandj98

Twitter is very popular now – getting mentions on daytime talk shows,  spurring celebrity competitions, and even receiving governmental uptime requests. People and companies are jumping on to the service because everyone else is. But should they be? The answer for most companies is probably no. Using social media isn’t about checking a box or [...]

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Social Media Overwhelm – Don’t Build a Ghost Town

by John Maver July 1, 2009
photo by http://www.flickr.com/photos/evert-jan/1438719691/

The Other Side Group recently wrote a blog post about Keeping Social Media Social. She said that people can get to a state with social media where they subscribe to a large number of people, but filter out everyone but a select few to compensate for the information overload. Participation with the masses goes down, [...]

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Facebook Public Profile for West Point Parents is live

by Thought Labs June 24, 2009

Thought Labs has published a new Facebook Public Profile for the West Point Directorate of Communications focusing on providing information to the hundreds of Parents Clubs around on the country and their members. The new Public Profile has several features designed to inform Fans and increase user engagement: Custom FBML Parents tab – This is [...]

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John Maver will be presenting at the Facebook 301 – Take your Facebook Public Profile to the Next Level Webinar

by Thought Labs June 19, 2009

In a followup to the previous webinar on creating great Facebook Public Profiles, John Maver will be presenting 10 advanced tips to help brands maximize engagement and virality of their Facebook Public Profiles . These tips include: How to turn Visitors into Fans Using custom FBML Tabs as landing pages How to use a Profile’s [...]

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Panel Recap: LinkedIn – How to Increase Sales

by Thought Labs June 19, 2009

Yesterday, Cappy Popp spoke on a panel hosted by the panel hosted by the MetroWest Chamber of Commerce on “LinkedIn – How to Increase Sales.” The panel also included: Mike Langford, Jeff Cutler and Eric Guerin. The audience was already reasonably informed and engaged in some type of social media, having the most familiarity with [...]

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Discover Secrets of Web Marketing in a Down Economy

by Cappy Popp June 18, 2009

Cappy Popp will be speaking at a MITX event Wednesday, June 24, 2009 on a panel titled,  ’Web Marketing on a Shoestring – Being Scrappy in a Down Economy’. The second installment of the MITX Marketing Technology Series, an educational series designed to explore the platforms, systems and infrastructures that allow marketers to execute efficiently, will be [...]

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