A blog about Social Media by John Maver and Cappy Popp
From the category archives:
Twitter is very popular now – getting mentions on daytime talk shows, spurring celebrity competitions, and even receiving governmental uptime requests. People and companies are jumping on to the service because everyone else is. But should they be?
The answer for most companies is probably no.
Using social media isn’t about checking a box or matching [...]
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Cappy Popp will be speaking at a MITX event Wednesday, June 24, 2009 on a panel titled, ’Web Marketing on a Shoestring – Being Scrappy in a Down Economy‘.
The second installment of the MITX Marketing Technology Series, an educational series designed to explore the platforms, systems and infrastructures that allow marketers to execute efficiently, will be held [...]
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Thought Labs’s Cappy Popp will be speaking on a panel titled, “Linked in – How to Increase Sales“ on Thursday, June 18, 2009 from 11:45A – 1:30P at the Clark University Graduate Management Center in Framingham, MA. This should be an interesting event; it will undoubtedly be covering a much broader range of topics related to [...]
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Jerimiah Owyang posted a new article on Personal Brands. In it, he talks about how some companies fear personal brands because the people might get recruited once they develop themselves. Jeremiah details how companies respond to this risk – by either rejecting it outright or by embracing it. My guess is that the companies that [...]
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