A blog about Social Media by John Maver and Cappy Popp
As I’ve pointed out before, with so many people urging every business and every brand to use social media channels to create their own online community, it’s important to first stop and ask yourself why you should create an online community. Just because it worked for others doesn’t mean it will work for you. They [...]
After our last few posts, you now know how to build an online community and what steps you should take to maintain a strong community. Our first recommendation for maintaining a strong community is to listen, and in this blog post, we will explore in more depth how to make listening a measurable activity that [...]
Recently we talked about what it takes to maintain great communities, and some of the roadblocks you might face while building up your community. Here at Thought Labs, we feel that advocacy is an essential part of the foundation of any online community. Advocates are active and helpful, answering questions and contributing to discussions, create [...]
Last week I had the pleasure of attending a Google+ Hangout about online collaboration. It seems that everyone in attendance was grappling with some type of issue where they were trying to implement an enterprise social tool to help their organizations collaborate, but they had trouble with getting members of the organization to adopt and [...]
Most brands have a Facebook presence, and most of those Facebook pages are managed by a dedicated community manager, or for smaller brands, someone who has community management duties added to their job role. Depending on how important social media is to your organization, you may have a lot of time to dedicate, or it [...]
Last Friday Facebook announced that it had discovered a bug in Facebook Page Insights. The bugs were likely introduced around the same time that Facebook made changes to its EdgeRank algorithm, however the bugs were unrelated to the EdgeRank changes, originating with changes made to Facebook’s Android and iOS apps. Facebook didn’t specify exactly when [...]
Here at Thought Labs we’re looking forward to all that 2013 has in store for us, and to celebrate the start of this new year, we’re bringing together 5 of the most useful blog posts we wrote in 2012! Here you’ll find a quick few lines that summarize the purpose of each post, along with [...]
When we talk about social media metrics we often focus on proving success or proving a return on investment. It’s important to show that we are helping the business reach its goals and produce wins, but it’s also important for our own internal analysis and reporting that we understand where there is room for us [...]
By now most have heard about the latest high profile social media goof, this time the credit goes to American Apparel with their Hurricane Sandy Sale, just in case we get bored during the storm. Now, obviously as we should have learned already from Kenneth Cole, it’s never a good idea to make light of [...]
When used properly, humor can be a powerful tool for interacting with your communities, gaining some attention, and amplifying your message. However, when used improperly, it could just as easily make you appear unprofessional or even blow up in your face, damaging your brand and your career. People love to laugh, and humorous content is [...]
