A blog about Social Media by John Maver and Cappy Popp
Today Facebook presented a 6-month developer roadmap. Finally – it’s been frustrating as hell writing a book about Facebook and not knowing what was coming from them and when, not to mention staying abreast of all the changes for our clients. In their presentation Facebook said that there were not many or big changes being [...]
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The Other Side Group recently wrote a blog post about Keeping Social Media Social. She said that people can get to a state with social media where they subscribe to a large number of people, but filter out everyone but a select few to compensate for the information overload. Participation with the masses goes down, [...]
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Thought Labs has published a new Facebook Public Profile for the West Point Directorate of Communications focusing on providing information to the hundreds of Parents Clubs around on the country and their members. The new Public Profile has several features designed to inform Fans and increase user engagement: Custom FBML Parents tab – This is [...]
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In a followup to the previous webinar on creating great Facebook Public Profiles, John Maver will be presenting 10 advanced tips to help brands maximize engagement and virality of their Facebook Public Profiles . These tips include: How to turn Visitors into Fans Using custom FBML Tabs as landing pages How to use a Profile’s [...]
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Our publisher, Addison-Wesley Professional, has graciously published ‘Rough Cuts’ - that means they still need final edits – of the first five chapters of our upcoming book, Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform, on InformIT’s Safari Books Online. Rough Cuts allow readers to get access to the book [...]
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Mike Langford, fellow panelist and CEO of Tweetworks, has posted video of the panel discussion from the Girls in Tech Boston event held on May 6th, 2009 at Microsoft’s Cambridge Research Center. You can view the video here. Along with Mike, Cappy was joined by the following panelists: Rachel Happe, Co-Founder, Community Roundtable Karen Rubin, [...]
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Thought Labs’s Cappy Popp will be speaking on a panel titled, “Linked in – How to Increase Sales” on Thursday, June 18, 2009 from 11:45A – 1:30P at the Clark University Graduate Management Center in Framingham, MA. This should be an interesting event; it will undoubtedly be covering a much broader range of topics related to [...]
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As marketing is moving away from traditional one-way business to consumer methods, and taking on two-way interactive approaches, businesses need a measure for performance. Facebook is arguably the forerunner of the social media platforms, so it’s only natural for them to develop a sophisticated tool that will adapt to the increased usage of Facebook for [...]
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As part of the webinar on Taking Your Facebook Page to the Next Level, John Maver went through each change that Thought Labs made to the West Point Association of Graduates Facebook Public Profile to update it to use best practices. Look at the presentation on slideshare here.
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