From the category archives:

Facebook

Facebook Pages have changed; they are now more like Facebook user profiles. So, how do you deal with their status messages? How do you get them from the API and what can go wrong?

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Inside Facebook has the details about an upcoming update to Facebook’s Pages feature. This is great news for businesses, as the changes will put Pages on par with the recent user Profile changes. Most notably:

Pages will now have the familiar Wall, Info, and Boxes tabs. This will help visitors quickly find the information they need.
Applications [...]

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Thought Labs is now writing a book called Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform. It is due out later this year and will be published by Addison-Wesley.

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In a May 2008 study and October 2008 follow up, Rosetta found that 59% of the top 100 retailers have created branded Facebook Pages. This number is up from 30% in the May study.
Companies are moving to Facebook because that is where their customers are. Facebook continues to grow extremely rapidly, with most of the [...]

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Thought Labs has released a branded Facebook Page and MySpace page for Kelly Services, a global staffing company that created the temporary staffing industry. Both pages feature interactive flash content, a job search and career tips. Also on the Facebook Page, a custom application was created around the popular SnapAttack game. Facebook users can challenge [...]

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Facebook says they will soon be updating the developer application that allows you to manage your applications. It’s about time. It’s a mess at the moment. As long as they don’t break the application setup APIs this will be great.
Check it out for yourself here.

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Thought Labs has finished creating a a branded Facebook Page for Winter, Wyman, one of the largest staffing companies in the Northeast. The Page offers visitors news of upcoming events, links to job offerings, and an interactive application called Ask a Career Expert that answers a user-submitted question each week.

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Facebook reported yesterday that they are new Events API calls that will
“…allow applications to create, modify, and cancel events, as well as submit a user’s RSVP to any event that the application created.
With an active session and the appropriate extended permissions, your application can manage your users’ schedules for any events created through your [...]

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Techcrunch is reporting that sometime tonight Facebook will be offering users more filters for their newsfeed. It remains to be seen how this will affect viral channels. Currently there are only a few filters available so this will open it up some. It may also make it more difficult for applications.

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Post image for Cappy Popp speaks at Social Media Business School

On June 28, 2008 Cappy Popp spoke at the Social Media Business School event in New York City hosted by socialmedia.com. He discussed marketing Facebook applications effectively and gave insights into the complex and ever-changing ecosystem of Facebook. Eddie Smith, VP of Marketing and Business Development for socialmedia.com, had this to say:

“Cappy did a fantastic [...]

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