A blog about Social Media by John Maver and Cappy Popp
John Maver will be presenting a makeover of the West Point Association of Graduates’ Facebook Public Profile at the Take Your Facebook Page to the Next Level Webinar on 4/23 from 3:00PM – 4:00PM EST. John will be going over how Thought Labs used best practices to improve the effectiveness and engagement of the Public [...]
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Facebook is constantly tweaking their layout and feature set, with the increasing the sharing of relevant information among friends. Recently, Facebook changed a few things about Facebook Pages for brands to make them more viral and more authentic. First, Facebook has started adding popular Pages to the Suggestions for People You May Know. This is [...]
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The HP ProLiant team wanted to create a social media hub for their new G6 Product launch. Thought Labs developed a comprehensive social media strategy for them that included: A new Facebook Page that shows off their world-class servers An Application Tab for the Page that lets users watch the latest episodes of The Guy [...]
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Inside Facebook has the details about an upcoming update to Facebook’s Pages feature. This is great news for businesses, as the changes will put Pages on par with the recent user Profile changes. Most notably: Pages will now have the familiar Wall, Info, and Boxes tabs. This will help visitors quickly find the information they [...]
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Thought Labs is now writing a book called Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform. It is due out later this year and will be published by Addison-Wesley.
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In a May 2008 study and October 2008 follow up, Rosetta found that 59% of the top 100 retailers have created branded Facebook Pages. This number is up from 30% in the May study. Companies are moving to Facebook because that is where their customers are. Facebook continues to grow extremely rapidly, with most of [...]
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Thought Labs has released a branded Facebook Page and MySpace page for Kelly Services, a global staffing company that created the temporary staffing industry. Both pages feature interactive flash content, a job search and career tips. Also on the Facebook Page, a custom application was created around the popular SnapAttack game. Facebook users can challenge [...]
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