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Facebook Pages: Free as in Beer?

by Cappy Popp on June 10, 2008

in Advertising, Facebook, Marketing, ROI, Social Media, Social Networking, Strategy

Marketing Sherpa had an interesting post recently on Facebook Pages. I wanted to comment on it since I think though relevant and timely it missed some really relevant points that our clients face as soon as they decide to get a Facebook presence. One specifically: that they are ‘free’. Here’s the post: http://www.marketingsherpa.com/article.html?id=30590. As a [...]

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Cappy Popp’s Slides from GSP East: ‘Migrating from Facebook to Bebo’

by Cappy Popp on June 9, 2008

in Bebo, Facebook, Programming, Strategy

Here are my slides from my presentation this morning at GSP East. Please let me know if you have any questions. You can also get them on slideshare here.

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John Maver and Cappy Popp presenting at GSP East

by Thought Labs on June 8, 2008

in Bebo, Facebook, News

John Maver and Cappy Popp will be presenting at the GSP East Intro To Facebook and Bebo Applications workshop at 9:00 on Monday, June 9th in Washington, DC. Stop by and say hi, if you are there. http://en.oreilly.com/gspeast2008/public/schedule/detail/3272

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Thought Labs releases Pic2Phone – Delivering Photos from Facebook right to your Phone

by Thought Labs on May 29, 2008

in Facebook, News

As one of the first examples of what is possible with the new Hook Mobile API , Thought Labs has released Pic2Phone. Users can now receive their friend’s latest photos and comments delivered as a daily MMS sent right to their phone. According to this article at MobHappy, with applications like this that incorporate the [...]

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Case Study – A Facebook Page for Fitness Together Middleton

by John Maver on May 16, 2008

in Case Study, Facebook

A Case Study on building a Facebook page for Fitness Together Middleton.

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Facebook publishes Pages directory

by John Maver on May 14, 2008

in Facebook

Finding pages on Facebook has always been difficult – if you knew the exact term, you could find a business, but there was no listing anywhere. As of last night, Facebook published an alphabetical listing of pages at http://www.facebook.com/directory/pages/. We have made several Pages for clients, so I tried to look on up. I started [...]

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A brief example of how to use fb:ref on Facebook or sn:ref on Bebo

by John Maver on May 6, 2008

in Bebo, Facebook

fb:ref is a way to set a placeholder on a bunch of user profiles, and then update it across all those profiles with a single call. It makes sense to use when you have data or images that would need to be updated occasionally, but are not specific to the current viewing user. Some examples [...]

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The Changing Meaning of ROI: Proving the Value of Social Media

by Cappy Popp on May 1, 2008

in Bebo, Facebook, OpenSocial

One of the first questions we usually are asked by potential clients of Thought Labs involves ROI (return on investment.) It is a valid  and critical question, no matter the size of  the company or its marketing budget. It’s the yardstick used when evaluating the success of a traditional media campaign, so why not expect [...]

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Facebook: <Fb:page-admin-edit-header/> and canvas page POSTing

by Cappy Popp on February 22, 2008

in Facebook, Programming

I came across this issue today where I was getting an error when trying to add the <Fb:page-admin-edit-header/> to a canvas page of a page-only app. The app was installed on a Facebook Page of which I was an admin. Basically I had the following situation: [0] canvas page that had <Fb:page-admin-edit-header/> rendered correctly at [...]

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Facebook API: Undocumented Cookie Management REST APIs

by Cappy Popp on February 15, 2008

in Bebo, Facebook, Programming

The Facebook API does have a way to set and get cookies, but it is in beta so is not currently part of the FB PHP libraries. I found it out by searching through forums, by trial-and-error, and on the FB Beta docs page. There are 2 functions available:   data.getCookies( user_id, cookie_name ); data.setCookie( [...]

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