From the category archives:

Marketing

photo by http://www.flickr.com/photos/evert-jan/1438719691/

The Other Side Group recently wrote a blog post about Keeping Social Media Social. She said that people can get to a state with social media where they subscribe to a large number of people, but filter out everyone but a select few to compensate for the information overload. Participation with the masses goes down, [...]

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Post image for Discover Secrets of Web Marketing in a Down Economy

Cappy Popp will be speaking at a MITX event Wednesday, June 24, 2009 on a panel titled,  ’Web Marketing on a Shoestring – Being Scrappy in a Down Economy‘.
The second installment of the MITX Marketing Technology Series, an educational series designed to explore the platforms, systems and infrastructures that allow marketers to execute efficiently, will be held [...]

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Post image for First Chapters of Our Book ‘Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform’ Now Available!

Our publisher,  Addison-Wesley Professional, has graciously published ‘Rough Cuts’ -  that means they still need final edits – of the first five chapters of our upcoming book, Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform, on InformIT’s Safari Books Online. Rough Cuts allow readers to get access to the book [...]

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Post image for Cappy Popp Speaks on LinkedIn: How to Increase Sales

Thought Labs’s Cappy Popp will be speaking on a panel titled, “Linked in – How to Increase Sales“ on Thursday, June 18, 2009 from 11:45A – 1:30P at the Clark University Graduate Management Center in Framingham, MA. This should be an interesting event; it will undoubtedly be covering a much broader range of topics related to [...]

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Selling to CIOs is a complex and daunting task. Make sure you do your homework and know what they are looking for. Know their industry, pain points, and competitors. Prepare and be ready for pointed questions about ROI of your solution.

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Gary Vaynerchuck just did a quick ustream talk in response to a comment he received via Twitter. The comment by @CreativeEmbassy said that companies are waiting for the tipping point before moving into Social Media. Gary’s response was that it will be too late then. The time to get in is now, so that you [...]

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Gary Vaynerchuck’s post – You Down With ROI?…Yeah You Know Me – says that it isn’t the social media companies that will be affected by the current financial environment, it is the traditional media companies like radio, newspapers and magazines. Spending large amounts on print ads or radio ads will not produce the ROI it [...]

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Yesterday, I attended a conference put on by MassTLC called the Innovation unConference. It was probably the most interesting conference I have ever attended for a few reasons. First, the unConference format was very interesting. The day started with a brief overview of how the conference would work and then 5 mins of full attendee [...]

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Post image for Cappy Popp speaks at Social Media Business School

On June 28, 2008 Cappy Popp spoke at the Social Media Business School event in New York City hosted by socialmedia.com. He discussed marketing Facebook applications effectively and gave insights into the complex and ever-changing ecosystem of Facebook. Eddie Smith, VP of Marketing and Business Development for socialmedia.com, had this to say:

“Cappy did a fantastic [...]

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Marketing Sherpa had an interesting post recently on Facebook Pages. I wanted to comment on it since I think though relevant and timely it missed some really relevant points that our clients face as soon as they decide to get a Facebook presence. One specifically: that they are ‘free’. Here’s the post: http://www.marketingsherpa.com/article.html?id=30590.
As a social [...]

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