A blog about Social Media by John Maver and Cappy Popp
As I’ve pointed out before, with so many people urging every business and every brand to use social media channels to create their own online community, it’s important to first stop and ask yourself why you should create an online community. Just because it worked for others doesn’t mean it will work for you. They [...]
Last week I had the pleasure of attending a Google+ Hangout about online collaboration. It seems that everyone in attendance was grappling with some type of issue where they were trying to implement an enterprise social tool to help their organizations collaborate, but they had trouble with getting members of the organization to adopt and [...]
Today, I read through a great slide deck put together by the Weiden+Kennedy agency called “How to (not) Fail.” It is 110 slides long, and goes through several thought provoking points. I definitely recommend you read through it. The one that stuck with me is about the effect of Brand Advocates starting on slide 44. [...]
We all know social search is coming. We’ve discussed the details of Facebook Graph Search in a previous post. But there are several major hurdles that need to be cleared in order for it to truly become mainstream. Though the big players don’t like to talk about it there are a number of things they will have [...]
Last Friday Facebook announced that it had discovered a bug in Facebook Page Insights. The bugs were likely introduced around the same time that Facebook made changes to its EdgeRank algorithm, however the bugs were unrelated to the EdgeRank changes, originating with changes made to Facebook’s Android and iOS apps. Facebook didn’t specify exactly when [...]
Facebook just released their new Graph Search last week, and already there has been a lot of excitement and speculation. Learn what Graph Search is, why you should care, how it works, and how you can make it work for your brand, all right here in this early comprehensive guide to Facebook Graph Search! [...]
Here at Thought Labs we’re looking forward to all that 2013 has in store for us, and to celebrate the start of this new year, we’re bringing together 5 of the most useful blog posts we wrote in 2012! Here you’ll find a quick few lines that summarize the purpose of each post, along with [...]
When we talk about social media metrics we often focus on proving success or proving a return on investment. It’s important to show that we are helping the business reach its goals and produce wins, but it’s also important for our own internal analysis and reporting that we understand where there is room for us [...]
Just a few hours ago, a post on Harvard Business Review was brought to my attention. Dan Zarrella claims to have spent months creating a formula which accurately measures the value of a like on Facebook. So, has Mr. Zarrella discovered the Holy Grail of Facebook ROI, or is this measurement a dud? Let’s take [...]
By now most have heard about the latest high profile social media goof, this time the credit goes to American Apparel with their Hurricane Sandy Sale, just in case we get bored during the storm. Now, obviously as we should have learned already from Kenneth Cole, it’s never a good idea to make light of [...]
