Marketing

Post image for Is Facebook about to kill off organic reach for brands?

Posts by Adweek and Valleywag today are saying that Facebook is throttling down the already very low organic reach of brand pages down to 1 or 2 percent. This follows on the heels of previous drops in organic reach over the last year. This is a huge drop from the 16% of several years ago. […]

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Post image for Final Thoughts: The Veritasium Facebook Likes Fraud Video

  Today I’m bringing my Veritasium Facebook Likes Fraud video series together with this summary! Virtual Bagel In my blog post about BBC journalist Rory Cellan-Jones’ Virtual Bagel experiment, we covered why Virtual Bagel doesn’t prove that Facebook is defrauding its advertisers, but rather that it proves just how important it is to have a proper […]

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Post image for Facebook Like Fraud Part Three-ish: The Virtual Cat Facebook Page

My blog post on Derek Muller (Veritasium)’s Virtual Cat Facebook ad experiment turned out to be way too big for just one post, so I’ve broken it up into two parts. This is part two, where I examine the method and results of Derek’s Virtual Cat experiment in detail. If you’d like to read the introduction, […]

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Post image for Facebook Like Fraud Part Three: The Virtual Cat Facebook Page

Yesterday in part two of our series on Derek Muller (Veritasium)’s Facebook Like Fraud video, we covered Derek’s own experiences with advertising through Facebook on the Veritasium Facebook page, explained why his ads didn’t perform well, and how you could avoid making those same mistakes. Today, we’re going to examine Virtual Cat, his follow up […]

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Post image for Facebook Like Fraud Part Two: The Veritasium Facebook Page

Yesterday we started our series on deconstructing the Veritasium video regarding fake likes being provided by Facebook advertising. We started by taking a closer look at Derek Muller’s first example, Virtual Bagel. Today, we’re going to delve into the second example from the Veritasium video, that being Derek’s Facebook page for his YouTube channel. Derek […]

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Post image for Facebook Like Fraud Part One: Virtual Bagel

By now you’ve almost certainly seen the below video by Veritasium, discussing issues with Facebook’s advertising platform providing brand pages with “fake” likes, fake like being likes from accounts that are involved in click farm operations, where the account owners are paid to like pages. This post is the first of a series of posts this […]

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Post image for How Do I Create Content for a Targeted Post?

In my last post we talked about how to prepare for your first targeting experiment. Today we’re going to talk about creating the content that will go into your targeted posts. You probably have a good understanding of your product or service, but how you explain it to your target audiences should change depending on […]

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Post image for How Do I Prepare for My First Facebook Targeting Experiment?

Last time we talked about how to get started with targeting your Facebook posts using insights from data that you already have. Now that you’re ready to get started, let’s walk through a few tips you’ll want to consider before you start your first targeting experiment! Following these recommendations will ensure that you get the […]

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Post image for How Do I Start Effectively Targeting My Posts on Facebook?

In my last blog post I talked about why you should be targeting your posts on Facebook. In today’s post, we’re going more in depth to learn how to get started with targeting experiments that will help you learn more about the segments within your community. This will help you learn when to post to […]

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Post image for How to Build a 5 Step Plan for Creating an Online Community

In my last post, 3 Questions to Ask Before Starting an Online Community, the first question I recommended asking yourself is “Should I be using social media?” I also mentioned that you should have a plan established well before you get started, but it can be difficult to figure out just where to start. My […]

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