A blog about Social Media by John Maver and Cappy Popp
by Cappy Popp on June 10, 2008
in Advertising, Facebook, Marketing, ROI, Social Media, Social Networking, Strategy
Marketing Sherpa had an interesting post recently on Facebook Pages. I wanted to comment on it since I think though relevant and timely it missed some really relevant points that our clients face as soon as they decide to get a Facebook presence. One specifically: that they are ‘free’. Here’s the post: http://www.marketingsherpa.com/article.html?id=30590. As a [...]
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by Cappy Popp on June 10, 2008
in Advertising, Marketing, ROI, Social Media, Social Networking, Strategy
One of the first questions we usually are asked by potential clients of Thought Labs involves ROI (return on investment.) It is a valid and critical question, no matter the size of the company or its marketing budget. It’s the yardstick used when evaluating the success of a traditional media or marketing campaign, so why [...]
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