From the category archives:

ROI

First Chapters of Our Book ‘Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform’ Now Available!

by Thought Labs on June 16, 2009

in Facebook, News, Programming, ROI, Social Media, Social Networking

Post image for First Chapters of Our Book ‘Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform’ Now Available!

Our publisher,  Addison-Wesley Professional, has graciously published ‘Rough Cuts’ -  that means they still need final edits – of the first five chapters of our upcoming book, Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform, on InformIT’s Safari Books Online. Rough Cuts allow readers to get access to the book [...]

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Cappy Popp Speaks on LinkedIn: How to Increase Sales

by Thought Labs on June 16, 2009

in Business, Facebook, News, ROI, Social Media, Social Networking, Strategy

Post image for Cappy Popp Speaks on LinkedIn: How to Increase Sales

Thought Labs’s Cappy Popp will be speaking on a panel titled, “Linked in – How to Increase Sales“ on Thursday, June 18, 2009 from 11:45A – 1:30P at the Clark University Graduate Management Center in Framingham, MA. This should be an interesting event; it will undoubtedly be covering a much broader range of topics related to [...]

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Social Media brings ROI in the current environment

by John Maver on October 10, 2008

in ROI, Social Media, Twitter

Gary Vaynerchuck’s post – You Down With ROI?…Yeah You Know Me – says that it isn’t the social media companies that will be affected by the current financial environment, it is the traditional media companies like radio, newspapers and magazines. Spending large amounts on print ads or radio ads will not produce the ROI it [...]

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Facebook Pages: Free as in Beer?

by Cappy Popp on June 10, 2008

in Advertising, Facebook, Marketing, ROI, Social Media, Social Networking, Strategy

Marketing Sherpa had an interesting post recently on Facebook Pages. I wanted to comment on it since I think though relevant and timely it missed some really relevant points that our clients face as soon as they decide to get a Facebook presence. One specifically: that they are ‘free’. Here’s the post: http://www.marketingsherpa.com/article.html?id=30590.
As a social [...]

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The Changing Meaning of ROI: Proving the Value of Social Media

by Cappy Popp on June 10, 2008

in Advertising, Marketing, ROI, Social Media, Social Networking, Strategy

One of the first questions we usually are asked by potential clients of Thought Labs involves ROI (return on investment.) It is a valid and critical question, no matter the size of the company or its marketing budget. It’s the yardstick used when evaluating the success of a traditional media or marketing campaign, [...]

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