A blog about Social Media by John Maver and Cappy Popp
From the category archives:
Cappy Popp was recently quoted in an article in PC World titled “What Is Your Facebook Data Worth?” by Narasu Rebbapragada. Cappy talked about the massive amount of information that users willingly supply to Facebook in their profiles. The article goes on to talk about the newest privacy issues and hacks. You can read the [...]
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John Maver will be presenting, along with Jaime Tedford of Brand Networks on the recent Facebook Open Graph announcement and how businesses can take advantage of it.
The event will be held on June 10th at Northeastern University, starting at 8:30 am.
Facebook has yet again changed the game with theannouncement of the next version of the Facebook [...]
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Presented by the Nashoba Valley Chamber of Commerce’s Fidelity Bank Breakfast Series. Cappy Popp of Thought Labs talks about social media. Takes place from 7:30-9 a.m. at the Devens Common Center, 31 Andrews Parkway, Devens. Cost (includes breakfast): $20 for Chamber members, $30 for nonmembers. Information: 978-772-6976 or visit www.nvcoc.com
Synopsis
Are you dabbling in social media [...]
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Our book, Essential Facebook Development, is now available.
The synopsis:
With more than 300 million active users, Facebook is the world’s #1 social networking platform. But developing successful Facebook applications presents unique challenges, both technical and nontechnical. Now, two of the world’s most experienced Facebook developers show you exactly how to meet those challenges. Essential Facebook Development [...]
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Thought Labs has published a new Facebook Public Profile for the West Point Directorate of Communications focusing on providing information to the hundreds of Parents Clubs around on the country and their members.
The new Public Profile has several features designed to inform Fans and increase user engagement:
Custom FBML Parents tab – This is set as [...]
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In a followup to the previous webinar on creating great Facebook Public Profiles, John Maver will be presenting 10 advanced tips to help brands maximize engagement and virality of their Facebook Public Profiles . These tips include:
How to turn Visitors into Fans
Using custom FBML Tabs as landing pages
How to use a Profile’s viral features to [...]
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Cappy Popp will be speaking at a MITX event Wednesday, June 24, 2009 on a panel titled, ’Web Marketing on a Shoestring – Being Scrappy in a Down Economy‘.
The second installment of the MITX Marketing Technology Series, an educational series designed to explore the platforms, systems and infrastructures that allow marketers to execute efficiently, will be held [...]
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Our publisher, Addison-Wesley Professional, has graciously published ‘Rough Cuts’ - that means they still need final edits – of the first five chapters of our upcoming book, Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform, on InformIT’s Safari Books Online. Rough Cuts allow readers to get access to the book [...]
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Thought Labs’s Cappy Popp will be speaking on a panel titled, “Linked in – How to Increase Sales“ on Thursday, June 18, 2009 from 11:45A – 1:30P at the Clark University Graduate Management Center in Framingham, MA. This should be an interesting event; it will undoubtedly be covering a much broader range of topics related to [...]
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As part of the webinar on Taking Your Facebook Page to the Next Level, John Maver went through each change that Thought Labs made to the West Point Association of Graduates Facebook Public Profile to update it to use best practices. Look at the presentation on slideshare here.
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