A blog about Social Media by John Maver and Cappy Popp
by Cappy Popp on May 1, 2008
in Bebo, Facebook, OpenSocial
One of the first questions we usually are asked by potential clients of Thought Labs involves ROI (return on investment.) It is a valid and critical question, no matter the size of the company or its marketing budget. It’s the yardstick used when evaluating the success of a traditional media campaign, so why not expect [...]
{ 0 comments }
by Cappy Popp on February 8, 2008
in Facebook, OpenSocial
After having looked at MySpace’s OpenSocial implementation I wanted to provide a comparison between it and the Facebook development platform. They are based upon completely different models and moving from one to the other is not as easy as one would hope. Here’s what’s different in MySpace’s Open Social Development Platform from what I’ve seen [...]
{ 1 comment }
