From the category archives:

OpenSocial

The Changing Meaning of ROI: Proving the Value of Social Media

by Cappy Popp on May 1, 2008

in Bebo, Facebook, OpenSocial

One of the first questions we usually are asked by potential clients of Thought Labs involves ROI (return on investment.) It is a valid  and critical question, no matter the size of  the company or its marketing budget. It’s the yardstick used when evaluating the success of a traditional media campaign, so why not expect [...]

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Facebook vs. MySpace/OpenSocial Development

by Cappy Popp on February 8, 2008

in Facebook, OpenSocial

After having looked at MySpace’s OpenSocial implementation I wanted to provide a comparison between it and the Facebook development platform. They are based upon completely different models and moving from one to the other is not as easy as one would hope.
Here’s what’s different in MySpace’s Open Social Development Platform from what I’ve seen using [...]

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