From the category archives:

Sales

Panel Recap: LinkedIn – How to Increase Sales

by Tyler Putterman on June 19, 2009

in Sales, Social Media, Strategy

Post image for Panel Recap: LinkedIn – How to Increase Sales

Yesterday, Cappy Popp spoke on a panel hosted by the panel hosted by the MetroWest Chamber of Commerce on “LinkedIn – How to Increase Sales.” The panel also included: Mike Langford, Jeff Cutler and Eric Guerin.
The audience was already reasonably informed and engaged in some type of social media, having the most familiarity with Facebook [...]

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Selling to CIOs: Best Practices

by Cappy Popp on April 14, 2009

in Advertising, Business, CIO, Marketing, Sales, Social Media, Strategy

Selling to CIOs is a complex and daunting task. Make sure you do your homework and know what they are looking for. Know their industry, pain points, and competitors. Prepare and be ready for pointed questions about ROI of your solution.

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