A blog about Social Media by John Maver and Cappy Popp
Have you recently found yourself asking “What is all this buzz about Pinterest?” We’ve been pondering over that very question here at Thought Labs! After some hefty research and critical thinking, we have a few thoughts of our own concerning just what Pinterest is, who’s making use of it, what they’re doing with it, and most importantly: how your brand can be successful with the Pinterest platform!
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In late January Facebook finally added support for HTTPS, allowing users to browse the site securely. HTTPS provides a combination of the HTTP and SSL protocols, enabling encrypted communication between a user’s computer and a web server. Using HTTPS to access the site – though undoubtedly slower – protects users from sniffing attacks on public networks. Sniffing [...]
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One of our clients, MediaFriends, is hosting a party at SXSW on Saturday night, right across the street from the Mashable party. It should be a great way to start off the night! Here are the details: Go HeyWire @ The HeyWire House Party! >> FREE Party Featuring DJ DNS! – 3-Time DMC Champion of [...]
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One of our clients, AVG Technologies, has partnered with Zynga to offer FarmVille players an exclusive AVG Biplane with purchase of AVG PC TuneUp for 66% off. So far, AVG is one of very few companies to offer these sponsored in-game purchases. The campaign works by prompting FarmVille users when they load the game to [...]
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Cappy Popp will be presenting “Implementing and Managing your Facebook Strategy” at Online Marketing Summit 2011 on February 7, 2011 as part of the Social Media Planning & Integration Workshop. Join Cappy to learn about how to create a successful Facebook strategy for your business, including creating effective Facebook Pages driven by real metrics. Hear [...]
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Today Facebook presented a 6-month developer roadmap. Finally – it’s been frustrating as hell writing a book about Facebook and not knowing what was coming from them and when, not to mention staying abreast of all the changes for our clients. In their presentation Facebook said that there were not many or big changes being [...]
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Twitter is very popular now – getting mentions on daytime talk shows, spurring celebrity competitions, and even receiving governmental uptime requests. People and companies are jumping on to the service because everyone else is. But should they be? The answer for most companies is probably no. Using social media isn’t about checking a box or [...]
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The Other Side Group recently wrote a blog post about Keeping Social Media Social. She said that people can get to a state with social media where they subscribe to a large number of people, but filter out everyone but a select few to compensate for the information overload. Participation with the masses goes down, [...]
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Yesterday, Cappy Popp spoke on a panel hosted by the panel hosted by the MetroWest Chamber of Commerce on “LinkedIn – How to Increase Sales.” The panel also included: Mike Langford, Jeff Cutler and Eric Guerin. The audience was already reasonably informed and engaged in some type of social media, having the most familiarity with [...]
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Cappy Popp will be speaking at a MITX event Wednesday, June 24, 2009 on a panel titled, ’Web Marketing on a Shoestring – Being Scrappy in a Down Economy’. The second installment of the MITX Marketing Technology Series, an educational series designed to explore the platforms, systems and infrastructures that allow marketers to execute efficiently, will be [...]
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