Selling to CIOs is a complex and daunting task. Make sure you do your homework and know what they are looking for. Know their industry, pain points, and competitors. Prepare and be ready for pointed questions about ROI of your solution.
The chance of coming down with a virus depends on a number of things
how many people are exposing you to it
whether you have seen it before
how much energy is put into fighting it
Social media infects companies in the same way. If many of the company’s employees and decision makers have used Facebook, Twitter, a blog [...]
Facebook Pages have changed; they are now more like Facebook user profiles. So, how do you deal with their status messages? How do you get them from the API and what can go wrong?
Gary Vaynerchuck just did a quick ustream talk in response to a comment he received via Twitter. The comment by @CreativeEmbassy said that companies are waiting for the tipping point before moving into Social Media. Gary’s response was that it will be too late then. The time to get in is now, so that you [...]
Getting your startup its first round of investment is a complex process. This post clarifies the funding process using real input from actual VC and Angel investors. Discover the critical ‘qualifying questions,’ how to find the right investor, and how to create an effective pitch.
Yesterday, I attended a conference put on by MassTLC called the Innovation unConference. It was probably the most interesting conference I have ever attended for a few reasons. First, the unConference format was very interesting. The day started with a brief overview of how the conference would work and then 5 mins of full attendee [...]
