From the category archives:

Social Media

Summary of MassTLC Sales and Marketing and Social Media Roundtable

by John Maver on September 26, 2008

in Social Media, Strategy

Yesterday, I attended a conference put on by both the Sales and Marketing and Social Media Clusters of MassTLC. The panelists were:
Paul Gillin, Gillin Communications
John McArthur, Walden Tech Partners
Jeremy Selwyn, Taquitos.net
David Vellante, Wikibon.org
Each Panelist gave an overview of their business, and Paul Gillin then asked them a series of questions.
The key points:

Getting started. You need [...]

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Facebook Pages: Free as in Beer?

by Cappy Popp on June 10, 2008

in Advertising, Facebook, Marketing, ROI, Social Media, Social Networking, Strategy

Marketing Sherpa had an interesting post recently on Facebook Pages. I wanted to comment on it since I think though relevant and timely it missed some really relevant points that our clients face as soon as they decide to get a Facebook presence. One specifically: that they are ‘free’. Here’s the post: http://www.marketingsherpa.com/article.html?id=30590.
As a social [...]

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The Changing Meaning of ROI: Proving the Value of Social Media

by Cappy Popp on June 10, 2008

in Advertising, Marketing, ROI, Social Media, Social Networking, Strategy

One of the first questions we usually are asked by potential clients of Thought Labs involves ROI (return on investment.) It is a valid and critical question, no matter the size of the company or its marketing budget. It’s the yardstick used when evaluating the success of a traditional media or marketing campaign, [...]

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