A blog about Social Media by John Maver and Cappy Popp
As I’ve pointed out before, with so many people urging every business and every brand to use social media channels to create their own online community, it’s important to first stop and ask yourself why you should create an online community. Just because it worked for others doesn’t mean it will work for you. They [...]
After our last few posts, you now know how to build an online community and what steps you should take to maintain a strong community. Our first recommendation for maintaining a strong community is to listen, and in this blog post, we will explore in more depth how to make listening a measurable activity that [...]
Recently we talked about what it takes to maintain great communities, and some of the roadblocks you might face while building up your community. Here at Thought Labs, we feel that advocacy is an essential part of the foundation of any online community. Advocates are active and helpful, answering questions and contributing to discussions, create [...]
Last week I had the pleasure of attending a Google+ Hangout about online collaboration. It seems that everyone in attendance was grappling with some type of issue where they were trying to implement an enterprise social tool to help their organizations collaborate, but they had trouble with getting members of the organization to adopt and [...]
Most brands have a Facebook presence, and most of those Facebook pages are managed by a dedicated community manager, or for smaller brands, someone who has community management duties added to their job role. Depending on how important social media is to your organization, you may have a lot of time to dedicate, or it [...]
Today, I read through a great slide deck put together by the Weiden+Kennedy agency called “How to (not) Fail.” It is 110 slides long, and goes through several thought provoking points. I definitely recommend you read through it. The one that stuck with me is about the effect of Brand Advocates starting on slide 44. [...]
We all know social search is coming. We’ve discussed the details of Facebook Graph Search in a previous post. But there are several major hurdles that need to be cleared in order for it to truly become mainstream. Though the big players don’t like to talk about it there are a number of things they will have [...]
Last Friday Facebook announced that it had discovered a bug in Facebook Page Insights. The bugs were likely introduced around the same time that Facebook made changes to its EdgeRank algorithm, however the bugs were unrelated to the EdgeRank changes, originating with changes made to Facebook’s Android and iOS apps. Facebook didn’t specify exactly when [...]
Facebook just released their new Graph Search last week, and already there has been a lot of excitement and speculation. Learn what Graph Search is, why you should care, how it works, and how you can make it work for your brand, all right here in this early comprehensive guide to Facebook Graph Search! [...]
Here at Thought Labs we’re looking forward to all that 2013 has in store for us, and to celebrate the start of this new year, we’re bringing together 5 of the most useful blog posts we wrote in 2012! Here you’ll find a quick few lines that summarize the purpose of each post, along with [...]
