Strategy

Post image for Kentico Content Marketing Survey: If You Want to Alienate Half of Your Audience, Keep Doing This.

We’ve been given early access to Kentico’s new Content Marketing Survey! The survey addresses some very interesting questions about the state of content marketing for businesses of all sizes, and highlights common mistakes that businesses make, using solid data to explain the right (and wrong) way to approach content marketing for your business. The survey […]

Comments

Post image for Is Facebook about to kill off organic reach for brands?

Posts by Adweek and Valleywag today are saying that Facebook is throttling down the already very low organic reach of brand pages down to 1 or 2 percent. This follows on the heels of previous drops in organic reach over the last year. This is a huge drop from the 16% of several years ago. […]

Comments

Post image for How Do I Create Content for a Targeted Post?

In my last post we talked about how to prepare for your first targeting experiment. Today we’re going to talk about creating the content that will go into your targeted posts. You probably have a good understanding of your product or service, but how you explain it to your target audiences should change depending on […]

Comments

Post image for How Do I Prepare for My First Facebook Targeting Experiment?

Last time we talked about how to get started with targeting your Facebook posts using insights from data that you already have. Now that you’re ready to get started, let’s walk through a few tips you’ll want to consider before you start your first targeting experiment! Following these recommendations will ensure that you get the […]

Comments

Post image for How Do I Start Effectively Targeting My Posts on Facebook?

In my last blog post I talked about why you should be targeting your posts on Facebook. In today’s post, we’re going more in depth to learn how to get started with targeting experiments that will help you learn more about the segments within your community. This will help you learn when to post to […]

Comments

Post image for Facebook Post Targeting: Why Should I Target My Posts and Ads?

If you manage a community on Facebook, I’m sure you’ve noticed that advertising is only becoming more and more essential to compete with the noise other brands are making as everyone makes a land grab for prime spots in their community member’s newsfeeds. If you have any experience with Facebook advertising, you’ve almost certainly noticed […]

Comments

Post image for Learn the #1 Skill a Community Manager Needs to Have: Planning a Content Calendar

  A Content What? One of the most important skills to have when managing a community is the ability to create a proper content plan. Your social media presence is all about consistency; if you post sporadically then no matter how awesome your content is, you will never gain momentum. However, it is almost impossible […]

Comments

Post image for 3 Cool New Ways to Use Facebook Hashtags

Do you have a strategy for Facebook hashtags, or are you just porting over your plans from Twitter? Instead, learn how to use Facebook hashtags to enhance your community and make your life easier! While many feel that the value in hashtags is additional reach through those watching or searching that hashtag, I think the […]

Comments

Post image for How to Build a 5 Step Plan for Creating an Online Community

In my last post, 3 Questions to Ask Before Starting an Online Community, the first question I recommended asking yourself is “Should I be using social media?” I also mentioned that you should have a plan established well before you get started, but it can be difficult to figure out just where to start. My […]

Comments

Post image for 3 Questions You Should Ask Before Starting an Online Community

As I’ve pointed out before, with so many people urging every business and every brand to use social media channels to create their own online community, it’s important to first stop and ask yourself why you should create an online community. Just because it worked for others doesn’t mean it will work for you. They […]

Comments