From the category archives:

Strategy

Social Media is a commitment, not a campaign

by John Maver on October 15, 2008

in Social Media, Strategy

At the New Marketing Summit yesterday, someone said “Social Media is a commitment, not a campaign”. This has been said over and over again in books like Groundswell, at conferences, and in countless blog posts. But the majority of businesses still act as if they can dip their toe in the water and then leave [...]

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Don’t wait for the Tipping Point. Get Ready Now!

by John Maver on October 10, 2008

in Marketing, Social Media, Strategy

Gary Vaynerchuck just did a quick ustream talk in response to a comment he received via Twitter. The comment by @CreativeEmbassy said that companies are waiting for the tipping point before moving into Social Media. Gary’s response was that it will be too late then. The time to get in is now, so that you [...]

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Getting the First Round of Funding: the Venture Capital Process

by Cappy Popp on October 6, 2008

in Business, Social Media, Social Networking, Strategy

Getting your startup its first round of investment is a complex process. This post clarifies the funding process using real input from actual VC and Angel investors. Discover the critical ‘qualifying questions,’ how to find the right investor, and how to create an effective pitch.

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Summary of MassTLC Sales and Marketing and Social Media Roundtable

by John Maver on September 26, 2008

in Social Media, Strategy

Yesterday, I attended a conference put on by both the Sales and Marketing and Social Media Clusters of MassTLC. The panelists were:
Paul Gillin, Gillin Communications
John McArthur, Walden Tech Partners
Jeremy Selwyn, Taquitos.net
David Vellante, Wikibon.org
Each Panelist gave an overview of their business, and Paul Gillin then asked them a series of questions.
The key points:

Getting started. You need [...]

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Facebook Pages: Free as in Beer?

by Cappy Popp on June 10, 2008

in Advertising, Facebook, Marketing, ROI, Social Media, Social Networking, Strategy

Marketing Sherpa had an interesting post recently on Facebook Pages. I wanted to comment on it since I think though relevant and timely it missed some really relevant points that our clients face as soon as they decide to get a Facebook presence. One specifically: that they are ‘free’. Here’s the post: http://www.marketingsherpa.com/article.html?id=30590.
As a social [...]

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The Changing Meaning of ROI: Proving the Value of Social Media

by Cappy Popp on June 10, 2008

in Advertising, Marketing, ROI, Social Media, Social Networking, Strategy

One of the first questions we usually are asked by potential clients of Thought Labs involves ROI (return on investment.) It is a valid and critical question, no matter the size of the company or its marketing budget. It’s the yardstick used when evaluating the success of a traditional media or marketing campaign, [...]

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Cappy Popp’s Slides from GSP East: ‘Migrating from Facebook to Bebo’

by Cappy Popp on June 9, 2008

in Bebo, Facebook, Programming, Strategy

Here are my slides from my presentation this morning at GSP East. Please let me know if you have any questions.
You can also get them on slideshare here.

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