Mike Langford, fellow panelist and CEO of Tweetworks, has posted video of the panel discussion from the Girls in Tech Boston event held on May 6th, 2009 at Microsoft’s Cambridge Research Center. You can view the video here. Along with Mike, Cappy was joined by the following panelists: Rachel Happe, Co-Founder, Community Roundtable Karen Rubin, [...]
Thought Labs’s Cappy Popp will be speaking on a panel titled, “Linked in – How to Increase Sales” on Thursday, June 18, 2009 from 11:45A – 1:30P at the Clark University Graduate Management Center in Framingham, MA. This should be an interesting event; it will undoubtedly be covering a much broader range of topics related to [...]
Selling to CIOs is a complex and daunting task. Make sure you do your homework and know what they are looking for. Know their industry, pain points, and competitors. Prepare and be ready for pointed questions about ROI of your solution.
Dealing with negative comments on Twitter or your blog is an effective skill that can help turn detractors into advocates.
Jerimiah Owyang posted a new article on Personal Brands. In it, he talks about how some companies fear personal brands because the people might get recruited once they develop themselves. Jeremiah details how companies respond to this risk – by either rejecting it outright or by embracing it. My guess is that the companies that [...]
At the New Marketing Summit yesterday, someone said “Social Media is a commitment, not a campaign”. This has been said over and over again in books like Groundswell, at conferences, and in countless blog posts. But the majority of businesses still act as if they can dip their toe in the water and then leave [...]
Gary Vaynerchuck just did a quick ustream talk in response to a comment he received via Twitter. The comment by @CreativeEmbassy said that companies are waiting for the tipping point before moving into Social Media. Gary’s response was that it will be too late then. The time to get in is now, so that you [...]
Getting your startup its first round of investment is a complex process. This post clarifies the funding process using real input from actual VC and Angel investors. Discover the critical ‘qualifying questions,’ how to find the right investor, and how to create an effective pitch.
Yesterday, I attended a conference put on by both the Sales and Marketing and Social Media Clusters of MassTLC. The panelists were: Paul Gillin, Gillin Communications John McArthur, Walden Tech Partners Jeremy Selwyn, Taquitos.net David Vellante, Wikibon.org Each Panelist gave an overview of their business, and Paul Gillin then asked them a series of questions. [...]
Marketing Sherpa had an interesting post recently on Facebook Pages. I wanted to comment on it since I think though relevant and timely it missed some really relevant points that our clients face as soon as they decide to get a Facebook presence. One specifically: that they are ‘free’. Here’s the post: http://www.marketingsherpa.com/article.html?id=30590. As a [...]
