A blog about Social Media by John Maver and Cappy Popp
After our last few posts, you now know how to build an online community and what steps you should take to maintain a strong community. Our first recommendation for maintaining a strong community is to listen, and in this blog post, we will explore in more depth how to make listening a measurable activity that [...]
Recently we talked about what it takes to maintain great communities, and some of the roadblocks you might face while building up your community. Here at Thought Labs, we feel that advocacy is an essential part of the foundation of any online community. Advocates are active and helpful, answering questions and contributing to discussions, create [...]
Last week I had the pleasure of attending a Google+ Hangout about online collaboration. It seems that everyone in attendance was grappling with some type of issue where they were trying to implement an enterprise social tool to help their organizations collaborate, but they had trouble with getting members of the organization to adopt and [...]
When used properly, humor can be a powerful tool for interacting with your communities, gaining some attention, and amplifying your message. However, when used improperly, it could just as easily make you appear unprofessional or even blow up in your face, damaging your brand and your career. People love to laugh, and humorous content is [...]
Twitter is very popular now – getting mentions on daytime talk shows, spurring celebrity competitions, and even receiving governmental uptime requests. People and companies are jumping on to the service because everyone else is. But should they be? The answer for most companies is probably no. Using social media isn’t about checking a box or [...]
The Other Side Group recently wrote a blog post about Keeping Social Media Social. She said that people can get to a state with social media where they subscribe to a large number of people, but filter out everyone but a select few to compensate for the information overload. Participation with the masses goes down, [...]
Late last year, Twitter was abuzz with people talking about The Twitter Secret. Only some knew it, and they weren’t telling unless you followed them, paid them, etc. It turned out to be nothing more than a bug at twitter.com that allowed sending Direct Messages longer than 140 characters. The hype was way better than [...]
