Post image for Brand Advocate Type 2 – The Brand Insider

So far, I have covered the importance of brand advocates, the three types of brand advocates, and gone into detail about the first type – the Casual Recommender. Now, I will introduce the second type – the Brand Insider. Brand Insider Brand Insiders require a higher level of understanding of what a company has to […]


Post image for Three Types of Brand Advocates and The Casual Recommender

In my last post, I wrote about the importance of a brand advocacy program. Brand advocates can be a great blessing for a company to really connect with users and multiply the effectiveness of their communication and campaigns. However, not all advocates are the same. In this post, I will describe the 3 types of […]


Post image for The Importance of Brand Advocacy

We see fans on TV all the time. Turn the channel to a football game and the camera will soon cut to screaming people with painted faces, big foam hands and jerseys with team logos. There are fans in the workplace as well, talking about the last game or comparing stats of key players. Both […]