A blog about Social Media by John Maver and Cappy Popp
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Thought Labs has published a new Facebook Public Profile for the West Point Directorate of Communications focusing on providing information to the hundreds of Parents Clubs around on the country and their members.
The new Public Profile has several features designed to inform Fans and increase user engagement:
Custom FBML Parents tab – This is set as [...]
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In a followup to the previous webinar on creating great Facebook Public Profiles, John Maver will be presenting 10 advanced tips to help brands maximize engagement and virality of their Facebook Public Profiles . These tips include:
How to turn Visitors into Fans
Using custom FBML Tabs as landing pages
How to use a Profile’s viral features to [...]
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As marketing is moving away from traditional one-way business to consumer methods, and taking on two-way interactive approaches, businesses need a measure for performance. Facebook is arguably the forerunner of the social media platforms, so it’s only natural for them to develop a sophisticated tool that will adapt to the increased usage of Facebook for [...]
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As part of the webinar on Taking Your Facebook Page to the Next Level, John Maver went through each change that Thought Labs made to the West Point Association of Graduates Facebook Public Profile to update it to use best practices. Look at the presentation on slideshare here.
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