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Post image for What the heck is the March Facebook Page Layout Change?

“What the Heck is…?” is our new series about the most important updates and changes in social media and how it will affect YOUR goals, presence and ranking. Streamlined for Fans and Admins On the heels of the recent change to the News Feed, Facebook just announced an upcoming change to the layout for Pages. […]

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Post image for What the heck is the March Facebook News Feed Change?

“What the Heck is…?” is our new series about the most important updates and changes in social media and how it will affect YOUR goals, presence and ranking. Focus on Photos Facebook just announced another change to the New Feed – making the desktop version look more like the mobile version, with a focus on […]

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Post image for Are Facebook Users Ignoring Your Content?

Brands on Facebook really have to work hard to engage their fans. After creating posts with content and images that are both engaging and meet business goals, it can be frustrating to find out that Facebook is only showing that content to a very small percentage of fans. But, a report from Kentico Software says […]

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Post image for What the heck is the August Facebook News Feed Change?

“What the Heck is…?” is our new series about the most important updates and changes in social media and how it will affect YOUR goals, presence and ranking. What is  “High Quality” Content? Facebook just announced a new change to the New Feed – a focus on showing more “High Quality” content. This follows their […]

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Post image for 3 Cool New Ways to Use Facebook Hashtags

Do you have a strategy for Facebook hashtags, or are you just porting over your plans from Twitter? Instead, learn how to use Facebook hashtags to enhance your community and make your life easier! While many feel that the value in hashtags is additional reach through those watching or searching that hashtag, I think the […]

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Post image for Social Search: The 6 P’s Preventing its Penetration

We all know social search is coming. We’ve discussed the details of Facebook Graph Search in a previous post. But there are several major hurdles that need to be cleared in order for it to truly become mainstream. Though the big players don’t like to talk about it there are a number of things they will have […]

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Post image for Cappy Popp to talk about Social Search at SEMPO Student Search Summit

On February 22, Cappy Popp will be doing 3 consecutive sessions on Social Search – how EdgeRank and Graph Search affect what we see on social networks and how to prepare for it. The agenda will contain: How Social Search changes how we get information EdgeRank – the algorithm that determines the content you see […]

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John Maver and Cappy Popp will be holding a workshop on “Facebook: Beyond The Basics” at SES Toronto 2011 on June 14, 2011. In this session we’ll cover some of the details behind the platform that’s quickly becoming the most powerful, important, and rapidly-evolving web presence in the world. We assume you know the basics, […]

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A big congratulations goes out to our client AVG Technologies who just ranked 15th in the Social Brands 100! It’s now the number 2 technology company behind Dell. Among the companies that AVG outranked are well known brands such as Amazon, Sony Playstation and Nokia which speaks volumes of the hard work put in by our community […]

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Cappy Popp will be presenting “Implementing and Managing your Facebook Strategy” at Online Marketing Summit 2011 on February 7, 2011 as part of the Social Media Planning & Integration Workshop. Join Cappy to learn about how to create a successful Facebook strategy for your business, including creating effective Facebook Pages driven by real metrics. Here […]

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