A blog about Social Media by John Maver and Cappy Popp
As marketing is moving away from traditional one-way business to consumer methods, and taking on two-way interactive approaches, businesses need a measure for performance. Facebook is arguably the forerunner of the social media platforms, so it’s only natural for them to develop a sophisticated tool that will adapt to the increased usage of Facebook for [...]
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As part of the webinar on Taking Your Facebook Page to the Next Level, John Maver went through each change that Thought Labs made to the West Point Association of Graduates Facebook Public Profile to update it to use best practices. Look at the presentation on slideshare here.
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Facebook is constantly tweaking their layout and feature set, with the increasing the sharing of relevant information among friends. Recently, Facebook changed a few things about Facebook Pages for brands to make them more viral and more authentic. First, Facebook has started adding popular Pages to the Suggestions for People You May Know. This is [...]
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Inside Facebook has the details about an upcoming update to Facebook’s Pages feature. This is great news for businesses, as the changes will put Pages on par with the recent user Profile changes. Most notably: Pages will now have the familiar Wall, Info, and Boxes tabs. This will help visitors quickly find the information they [...]
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In a May 2008 study and October 2008 follow up, Rosetta found that 59% of the top 100 retailers have created branded Facebook Pages. This number is up from 30% in the May study. Companies are moving to Facebook because that is where their customers are. Facebook continues to grow extremely rapidly, with most of [...]
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