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Marketing

Discover Secrets of Web Marketing in a Down Economy

by Cappy Popp on June 18, 2009

in Advertising, Business, Marketing, News, Social Media, Social Networking, Strategy

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Cappy Popp will be speaking at a MITX event Wednesday, June 24, 2009 on a panel titled,  ’Web Marketing on a Shoestring – Being Scrappy in a Down Economy‘.
The second installment of the MITX Marketing Technology Series, an educational series designed to explore the platforms, systems and infrastructures that allow marketers to execute efficiently, will be held [...]

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Facebook Pages: Free as in Beer?

by Cappy Popp on June 10, 2008

in Advertising, Facebook, Marketing, ROI, Social Media, Social Networking, Strategy

Marketing Sherpa had an interesting post recently on Facebook Pages. I wanted to comment on it since I think though relevant and timely it missed some really relevant points that our clients face as soon as they decide to get a Facebook presence. One specifically: that they are ‘free’. Here’s the post: http://www.marketingsherpa.com/article.html?id=30590.
As a social [...]

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