Social Media

Post image for Is Facebook about to kill off organic reach for brands?

Posts by Adweek and Valleywag today are saying that Facebook is throttling down the already very low organic reach of brand pages down to 1 or 2 percent. This follows on the heels of previous drops in organic reach over the last year. This is a huge drop from the 16% of several years ago. […]

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Post image for Are Facebook Users Ignoring Your Content?

Brands on Facebook really have to work hard to engage their fans. After creating posts with content and images that are both engaging and meet business goals, it can be frustrating to find out that Facebook is only showing that content to a very small percentage of fans. But, a report from Kentico Software says […]

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Post image for Social Search: The 6 P’s Preventing its Penetration

We all know social search is coming. We’ve discussed the details of Facebook Graph Search in a previous post. But there are several major hurdles that need to be cleared in order for it to truly become mainstream. Though the big players don’t like to talk about it there are a number of things they will have […]

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A big congratulations goes out to our client AVG Technologies who just ranked 15th in the Social Brands 100! It’s now the number 2 technology company behind Dell. Among the companies that AVG outranked are well known brands such as Amazon, Sony Playstation and Nokia which speaks volumes of the hard work put in by our community […]

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photo by http://www.flickr.com/photos/mandj98

Twitter is very popular now – getting mentions on daytime talk shows,  spurring celebrity competitions, and even receiving governmental uptime requests. People and companies are jumping on to the service because everyone else is. But should they be? The answer for most companies is probably no. Using social media isn’t about checking a box or […]

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photo by http://www.flickr.com/photos/evert-jan/1438719691/

The Other Side Group recently wrote a blog post about Keeping Social Media Social. She said that people can get to a state with social media where they subscribe to a large number of people, but filter out everyone but a select few to compensate for the information overload. Participation with the masses goes down, […]

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Cappy Popp will be speaking at a MITX event Wednesday, June 24, 2009 on a panel titled,  ’Web Marketing on a Shoestring – Being Scrappy in a Down Economy’. The second installment of the MITX Marketing Technology Series, an educational series designed to explore the platforms, systems and infrastructures that allow marketers to execute efficiently, will be […]

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Our publisher,  Addison-Wesley Professional, has graciously published ‘Rough Cuts’ -  that means they still need final edits – of the first five chapters of our upcoming book, Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform, on InformIT’s Safari Books Online. Rough Cuts allow readers to get access to the book […]

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Mike Langford, fellow panelist and CEO of Tweetworks, has posted video of the panel discussion from the Girls in Tech Boston event held on May 6th, 2009 at Microsoft’s Cambridge Research Center. You can view the video here. Along with Mike, Cappy was joined by the following panelists: Rachel Happe, Co-Founder, Community Roundtable Karen Rubin, […]

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Thought Labs’s Cappy Popp will be speaking on a panel titled, “Linked in – How to Increase Sales” on Thursday, June 18, 2009 from 11:45A – 1:30P at the Clark University Graduate Management Center in Framingham, MA. This should be an interesting event; it will undoubtedly be covering a much broader range of topics related to […]

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