A blog about Social Media by John Maver and Cappy Popp
by John Maver on October 15, 2008
in Social Media, Strategy
At the New Marketing Summit yesterday, someone said “Social Media is a commitment, not a campaign”. This has been said over and over again in books like Groundswell, at conferences, and in countless blog posts. But the majority of businesses still act as if they can dip their toe in the water and then leave [...]
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by John Maver on October 10, 2008
Gary Vaynerchuck just did a quick ustream talk in response to a comment he received via Twitter. The comment by @CreativeEmbassy said that companies are waiting for the tipping point before moving into Social Media. Gary’s response was that it will be too late then. The time to get in is now, so that you [...]
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by John Maver on October 10, 2008
in ROI, Social Media, Twitter
Gary Vaynerchuck’s post – You Down With ROI?…Yeah You Know Me – says that it isn’t the social media companies that will be affected by the current financial environment, it is the traditional media companies like radio, newspapers and magazines. Spending large amounts on print ads or radio ads will not produce the ROI it [...]
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by John Maver on October 3, 2008
Yesterday, I attended a conference put on by MassTLC called the Innovation unConference. It was probably the most interesting conference I have ever attended for a few reasons. First, the unConference format was very interesting. The day started with a brief overview of how the conference would work and then 5 mins of full attendee [...]
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by John Maver on September 26, 2008
in Social Media, Strategy
Yesterday, I attended a conference put on by both the Sales and Marketing and Social Media Clusters of MassTLC. The panelists were: Paul Gillin, Gillin Communications John McArthur, Walden Tech Partners Jeremy Selwyn, Taquitos.net David Vellante, Wikibon.org Each Panelist gave an overview of their business, and Paul Gillin then asked them a series of questions. [...]
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