Strategy

Post image for Is Facebook about to kill off organic reach for brands?

Posts by Adweek and Valleywag today are saying that Facebook is throttling down the already very low organic reach of brand pages down to 1 or 2 percent. This follows on the heels of previous drops in organic reach over the last year. This is a huge drop from the 16% of several years ago. […]

Comments

Join Cappy Popp, Co-Founder of Thought Labs, as he  covers an overview of the platform (where we have been/where we are going), a detailed chat about the “Like” feature (and whether or not it has been successful), privacy changes, the long tail of Facebook and how social plugins impact you. The webinar begins at 2:00pm […]

Comments

photo by http://www.flickr.com/photos/evert-jan/1438719691/

The Other Side Group recently wrote a blog post about Keeping Social Media Social. She said that people can get to a state with social media where they subscribe to a large number of people, but filter out everyone but a select few to compensate for the information overload. Participation with the masses goes down, […]

Comments

Cappy Popp will be speaking at a MITX event Wednesday, June 24, 2009 on a panel titled,  ’Web Marketing on a Shoestring – Being Scrappy in a Down Economy’. The second installment of the MITX Marketing Technology Series, an educational series designed to explore the platforms, systems and infrastructures that allow marketers to execute efficiently, will be […]

Comments

Mike Langford, fellow panelist and CEO of Tweetworks, has posted video of the panel discussion from the Girls in Tech Boston event held on May 6th, 2009 at Microsoft’s Cambridge Research Center. You can view the video here. Along with Mike, Cappy was joined by the following panelists: Rachel Happe, Co-Founder, Community Roundtable Karen Rubin, […]

Comments

Thought Labs’s Cappy Popp will be speaking on a panel titled, “Linked in – How to Increase Sales” on Thursday, June 18, 2009 from 11:45A – 1:30P at the Clark University Graduate Management Center in Framingham, MA. This should be an interesting event; it will undoubtedly be covering a much broader range of topics related to […]

Comments

We’ve just received an update from the Hewlett Packard ProLiant team after two months with their new Facebook Public Profile and Twitter account.  Below is a summary of the process we went through in creating their strategy and implementation and how they’re doing so far: What HP Wanted The ProLiant team had previously created a […]

Comments

Yesterday, I attended a conference put on by MassTLC called the Innovation unConference. It was probably the most interesting conference I have ever attended for a few reasons. First, the unConference format was very interesting. The day started with a brief overview of how the conference would work and then 5 mins of full attendee […]

Comments

Yesterday, I attended a conference put on by both the Sales and Marketing and Social Media Clusters of MassTLC. The panelists were: Paul Gillin, Gillin Communications John McArthur, Walden Tech Partners Jeremy Selwyn, Taquitos.net David Vellante, Wikibon.org Each Panelist gave an overview of their business, and Paul Gillin then asked them a series of questions. […]

Comments