Posts tagged as:

Strategy

Social Media Overwhelm – Don’t Build a Ghost Town

by John Maver on July 1, 2009

in Facebook, Marketing, Social Media, Strategy, Twitter

photo by http://www.flickr.com/photos/evert-jan/1438719691/

The Other Side Group recently wrote a blog post about Keeping Social Media Social. She said that people can get to a state with social media where they subscribe to a large number of people, but filter out everyone but a select few to compensate for the information overload. Participation with the masses goes down, [...]

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Discover Secrets of Web Marketing in a Down Economy

by Cappy Popp on June 18, 2009

in Advertising, Business, Marketing, News, Social Media, Social Networking, Strategy

Post image for Discover Secrets of Web Marketing in a Down Economy

Cappy Popp will be speaking at a MITX event Wednesday, June 24, 2009 on a panel titled,  ’Web Marketing on a Shoestring – Being Scrappy in a Down Economy‘.
The second installment of the MITX Marketing Technology Series, an educational series designed to explore the platforms, systems and infrastructures that allow marketers to execute efficiently, will be held [...]

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Video: Cappy Popp on Using Social Media in your Organization

by Cappy Popp on June 16, 2009

in Facebook, Social Media, Social Networking, Strategy

Post image for Video: Cappy Popp on Using Social Media in your Organization

Mike Langford, fellow panelist and CEO of Tweetworks, has posted video of the panel discussion from the Girls in Tech Boston event held on May 6th, 2009 at Microsoft’s Cambridge Research Center.
You can view the video here.
Along with Mike, Cappy was joined by the following panelists:

Rachel Happe, Co-Founder, Community Roundtable
Karen Rubin, Product Owner, HubSpot and [...]

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Cappy Popp Speaks on LinkedIn: How to Increase Sales

by Thought Labs on June 16, 2009

in Business, Facebook, News, ROI, Social Media, Social Networking, Strategy

Post image for Cappy Popp Speaks on LinkedIn: How to Increase Sales

Thought Labs’s Cappy Popp will be speaking on a panel titled, “Linked in – How to Increase Sales“ on Thursday, June 18, 2009 from 11:45A – 1:30P at the Clark University Graduate Management Center in Framingham, MA. This should be an interesting event; it will undoubtedly be covering a much broader range of topics related to [...]

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HP ProLiant Social Media Snapshot at 2 Months

by Tyler Putterman on June 1, 2009

in Case Study, Facebook, Social Media, Twitter

We’ve just received an update from the Hewlett Packard ProLiant team after two months with their new Facebook Public Profile and Twitter account.  Below is a summary of the process we went through in creating their strategy and implementation and how they’re doing so far:
What HP Wanted
The ProLiant team had previously created a Facebook Group [...]

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Summary of MassTLC unConference – part 1

by John Maver on October 3, 2008

in Marketing, Social Media

Yesterday, I attended a conference put on by MassTLC called the Innovation unConference. It was probably the most interesting conference I have ever attended for a few reasons. First, the unConference format was very interesting. The day started with a brief overview of how the conference would work and then 5 mins of full attendee [...]

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Summary of MassTLC Sales and Marketing and Social Media Roundtable

by John Maver on September 26, 2008

in Social Media, Strategy

Yesterday, I attended a conference put on by both the Sales and Marketing and Social Media Clusters of MassTLC. The panelists were:
Paul Gillin, Gillin Communications
John McArthur, Walden Tech Partners
Jeremy Selwyn, Taquitos.net
David Vellante, Wikibon.org
Each Panelist gave an overview of their business, and Paul Gillin then asked them a series of questions.
The key points:

Getting started. You need [...]

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