Posts tagged as:

Twitter

Should Your Company be on Twitter?

by John Maver on July 3, 2009

in Business, Social Media, Strategy, Twitter

photo by http://www.flickr.com/photos/mandj98

Twitter is very popular now – getting mentions on daytime talk shows,  spurring celebrity competitions, and even receiving governmental uptime requests. People and companies are jumping on to the service because everyone else is. But should they be?
The answer for most companies is probably no.
Using social media isn’t about checking a box or matching [...]

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Social Media Overwhelm – Don’t Build a Ghost Town

by John Maver on July 1, 2009

in Facebook, Marketing, Social Media, Strategy, Twitter

photo by http://www.flickr.com/photos/evert-jan/1438719691/

The Other Side Group recently wrote a blog post about Keeping Social Media Social. She said that people can get to a state with social media where they subscribe to a large number of people, but filter out everyone but a select few to compensate for the information overload. Participation with the masses goes down, [...]

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HP ProLiant Social Media Snapshot at 2 Months

by Tyler Putterman on June 1, 2009

in Case Study, Facebook, Social Media, Twitter

We’ve just received an update from the Hewlett Packard ProLiant team after two months with their new Facebook Public Profile and Twitter account.  Below is a summary of the process we went through in creating their strategy and implementation and how they’re doing so far:
What HP Wanted
The ProLiant team had previously created a Facebook Group [...]

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Dealing with Negativity: Handling Criticism Effectively Online

by Cappy Popp on April 9, 2009

in Facebook, Social Media, Social Networking, Strategy

Dealing with negative comments on Twitter or your blog is an effective skill that can help turn detractors into advocates.

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Do you know The Twitter Secret?

by John Maver on April 3, 2009

in Social Media, Twitter

http://www.flickr.com/photos/kopitehtarik/

Late last year, Twitter was abuzz with people talking about The Twitter Secret. Only some knew it, and they weren’t telling unless you followed them, paid them, etc. It turned out to be nothing more than a bug at twitter.com that allowed sending Direct Messages longer than 140 characters. The hype was way better than [...]

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Social Media is a commitment, not a campaign

by John Maver on October 15, 2008

in Social Media, Strategy

At the New Marketing Summit yesterday, someone said “Social Media is a commitment, not a campaign”. This has been said over and over again in books like Groundswell, at conferences, and in countless blog posts. But the majority of businesses still act as if they can dip their toe in the water and then leave [...]

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Social Media brings ROI in the current environment

by John Maver on October 10, 2008

in ROI, Social Media, Twitter

Gary Vaynerchuck’s post – You Down With ROI?…Yeah You Know Me – says that it isn’t the social media companies that will be affected by the current financial environment, it is the traditional media companies like radio, newspapers and magazines. Spending large amounts on print ads or radio ads will not produce the ROI it [...]

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