Where are your customers?Facebook is not the only player in the Social Network scene. There are many Social Networks, each with its own culture and catering to a different demographic. MySpace and Bebo are among the largest with 110 million and 40 million monthly active users respectively. Should you build a presence on one of these? All three? Or should you target a lesser known and less populated network like orkut? We will lend our experience to helping you build the presence you need on the Social Network or Networks that are right for you. The development platform landscaping is constantly changing. Initiatives like OpenSocial and Bebo's adoption of the Facebook platform make it possible to build for more than one Network at a time. Our consultants will take you through all the options and come up with a plan that is tailored to your needs and budget. What is OpenSocial?In November of 2007 Google unveiled their plan to facilitate the development of social applications. Their initiative, called OpenSocial, is a documented standard that software creators interface with. Applications that follow these guidelines will be able to function on any participating Social Network. The following networks are currently building the necessary infrastructure to support OpenSocial: MySpace; Engage.com; Friendster; hi5; Hyves; imeem; LinkedIn; Ning; Oracle; orkut; Plaxo; Salesforce.com; Six Apart; Tianji; Viadeo; and XING. The OpenSocial platform is an alternative to the Facebook platform. Although there are a number of large supporters behind this intiative, it is still in its infancy. Only the orkut network currently supports OpenSocial applications. However, if you are interested in future planning, now is the perfect time to start thinking about OpenSocial. read more |
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