Connecting with Customers Worldwide

AVG is one of the world's largest security software firms, providing free antivirus protection to over 110 million global users. Starting with an understanding of their business goals, we developed a comprehensive metrics-driven social media strategy targeting multiple social platforms. To implement this strategy, we created customized social media properties and applications, helped build and train an internal social media team, and integrated our efforts with internal teams.

• Incredible Engagement - We grew the community from 200 to over 250,000 users across all platforms. These Fans are highly active, supporting each other, providing rapid feedback on existing products, recommendations, and promotion of new product launches. AVG now has the second largest security presence on Facebook.
• Global Reach - We extended their reach internationally with the creation of localized Facebook pages that allow non-English speakers to fully participate.
• Powerful Advocates - We cultivated advocates who help lead the community, decrease supported costs, contribute new product ideas, and participate in weekly calls with AVG internal teams. These relationships have led to changes in product focus and overall company strategy.
• Instant Emergency Response - Our emergency response plan enabled problems affecting large numbers of users to be detected and addressed quickly by both the community and AVG.

HP ProLiant Servers

The HP ProLiant team wanted to create a social media hub for their new G6 Product launch. Thought Labs developed a comprehensive social media strategy for them that included:

• A new Facebook Page that shows off their world-class servers
• An Application Tab for the Page that lets users watch the latest episodes of The Guy in the Server Room
• A @proliant Twitter account for informing and engaging their customers
• Custom applications that integrate their blogs, podcasts and Twitter updates into their Facebook Page
• Feeding Facebook Status updates to their Twitter account
• Documentation and training on best practices and next steps

Learn more about their servers on their Facebook Page or watch the latest Guy in the Server Room episode.

MediaFriends HeyWire

MediaFriends was preparing to launch HeyWire, their multi-platform social hub. Thought Labs created a social strategy and implementation that included:

• Facebook, YouTube and Twitter presences to engage with their community
• A blog to show off HeyWire features and content around the mobile and social industries
• Weekly Content production
• Daily community management and cultivation

Learn more about HeyWire on their Facebook Page on the HeyWire website HeyWire website.

Kelly Services,Inc.

Kelly Services created the temporary staffing industry. They wanted to reintroduce themselves to the Gen Y demographic by refreshing their existing Facebook and MySpace Pages with a new look and functionality. Thought Labs worked with the Kelly team to create:

• An updated Facebook and MySpace page using a new look and feel
• Interactive Flash content displaying the benefits Kelly offers
• Job searching that allows easy access to Kelly's huge employment database
• A custom Facebook application built around the popular SnapAttack game.

Take a look at their Facebook Page and MySpace page or challenge your friends to see who can survive cubicle life the longest in SnapAttack.

MeetTheFamous, Inc.

MeetTheFamous.com is website that is obsessed with celebrity gossip and photos. They were looking to bring their Celebrity Triva application to Facebook, so that they could reach more of their potential audience. Thought Labs built a custom application that:

• Enhances their existing Flash based application with access to the Facebook Social Graph
• Allows Facebook users to play against MeetTheFamous.com website users
• Utilizes advanced metrics and monitoring to track application utilization and growth

Test your celebrity knowledge with the Celebrity Trivia application.